Elevate January 2019 | Air Serbia

Uvek mi je lepo kad uđem u avion koji leti kući It’s always nice for me to board a plane that will fly me home

Have you ever met someone during a flight who later became a friend or lover? - I encounter many friends, that’s most often the case. So, I meet people who I al- ready know. Of course, I also meet many other people. I haven’t made new close friends in that way, but I have made new acquaintances. Could you describe to us how you feel when boarding a flight bound for Belgrade after spending a long period abroad? - I’m happy every time when I return to Belgrade. It’s always nice for me to board a plane that will y me home, and particu- larly when I land in Belgrade, and dur- ing that journey from the airport I look around to see what’s changed. That’s be- cause, even though I y very often, some- times two or three months pass between trips, so I can notice things that happened in the meantime. I always have some nice feeling when returning home. What’s the most important factor for you when you travel by plane? - When there’s no room left in econ- omy class, so they transfer me to busi- ness class. How often are you personally a red, blue or white traveller? - If we’re talking about the state of my health during a ight, then I switch between all those colours. Joking aside, I’m somewhere between a white and a sil- ver guest. I often y without luggage be- cause I’m heading on a short trip, but I y in business class whenever I can. After this experience, which of your characters from the promo video will you think of the most on your next Air Serbia flight? - I rarely think of the characters I play. When I’m not working and not lming, I don’t think about my heroes. But I love it when I end up being surprised by what I’ve done. These three characters from the video are simultaneously me and not me, I couldn’t single out one of them in par- ticular.

P opular young actor Miloš Biković is the face of the new marketing campaign of Serbia’s national air- line. Under the slogan“Every jour- ney tailored to you”, he presented all the benets of personalised travel with Air Serbia to passengers. In a very appealing video, Biković simultaneously plays cate- gories of passenger ranging from white (travel without luggage), blue (with lug- gage) and red (exible reservation), pre- senting all the benets that guests receive depending on the selected ight tari. How did you find the film shoots for the Air Serbia promotional videos? - It was fun, quick, easy and dynamic; I really had a good time. And I think the result is also good. It’s actually the best when things combine to produce an ap- pealing and witty result, and when the lming process is fast and professional. Your character in the promo vid- eos is quite keen to chat with his fellow travellers. Are you like that when you travel, or are you one of those who listens to music or reads a book without disturbing others? - Not all of those characters I portrayed while playing this divided person are real- ly predisposed to chat. When it comes to me personally, that depends on how tired I am. Aboard the plane I prefer to switch o and, if I’m able, to sleep, because I of- ten travel between two shooting days or some other obligations. I carry a book and headphones, everything that helps me in that moment, because I spend a good part of my life aboard planes. Consider- ing how often I y with Air Serbia, espe- cially along the Belgrade-Moscow route, it was logical for me to either start paying rent, because I live aboard planes, or for Air Serbia to propose that we collaborate. As you know, this latter option happened.

– Srećem mnogo prijatelja, to je najčešće slučaj. Dakle, srećem ljude koje već znam. Naravno, upoznajem i mnoge druge. Nisam na taj način ste- kao nove bliske prijatelje, ali jesam nova poznanstva. Možeš li da nam opišeš kako se osećaš kada se posle dužeg bo- ravka u inostranstvu ukrcaš na let za Beograd? – Radujem se svaki put kad se vra- ćam u Beograd. Uvek mi je lepo kad uđem u avion koji leti kući. Pogoto- vo kad sletim u Beograd, pa na putu od aerodroma gledam šta se sve pro- menilo. Iako letim veoma često, pone- kad prođu dva-tri meseca, pa mogu da primetim stvari koje su se dogo- dile u međuvremenu. Uvek imam ne- ko lepo osećanje kad se vraćam kući. Šta je za tebe najvažnije kad putuješ avionom? – Da se desi da nema mesta u eko- nomskoj klasi, pa me prebace u biznis. Koliko si ti sam često crveni, plavi, a koliko beli putnik? – Ako pričamo o zdravstvenom stanju u toku jednog leta, onda pro- menim sve te boje. Šalu na stranu, ja sam negde između belog i srebrnog putnika. Često letim bez prtljaga jer idem na kratka putovanja, ali letim biznisom kad god mogu. Nakon ovog iskustva, na kog svog lika iz spota ćeš najviše misliti na sledećem letu Er Sr- bije? – Retko mislim na svoje likove. Ka- da ne radim i ne snimam, ne razmiš- ljam o svojim junacima. Ali volim ka- da se desi da me iznenadi to što sam uradio. Ova trojica iz spota istovreme- no i jesu i nisu ja, ne bih mogao da iz- dvojim jednog konkretno.

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The region’s leading airline Vodeća avio-kompanija u regionu

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