TARGET PRICING
1. Legal. 2. Good faith. 3. Target pricing. 4. Not based on lowest competitive partner. 5. Analysis of total cost. Target is to be within 10%. 6. Lifecycle/launch/growth/mature/decline. 7. Marketing pricing and reference. 8. Decouple business decision from target pricing. Purchasing must negotiate independent of GTM and GM function to provide best decision. 9. Marketing/Sales/Purchasing collaborate on TP.
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