CUSTOMER SWAG
1. Byrne Brand = Powerful Design
2. The reasons for giving a Byrne gift to a customer are:
• To delight our customers • To further connect them to the Byrne brand
3. Think seasonally
4. Be beyond trend
5. Be budget-conscious, but don’t be a tight-ass (re: the right gift could push a million-dollar sale over the edge.) 6. Customer Segmentation / Gift Segmentation (Think in tiers, what level of customer receives what level of gift? 7. Less is more; a few brilliant ideas are better than a dozen mediocre meaningless ton of crap
8. Deliver Delightfully
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