PRODUCT SEGMENTATION
1. Focus on non-sticky products 2. CORPS + Top 20 3. Product segmentation governance to drive focus on work 4. Data-driven hypothesis 5. Focus on margin, but keep in mind margin isn’t everything or exact based on the current state or cost accounting. 6. Confidentiality with a margin with sales/firewall
Outcomes 1. Increased K, S, and A’s in adjacent disciplines.
2. Improved strategic focus/knowledge company wide. 3. Identify hypothesis to test via intentional sale strategies 4. Campaigns/engagement to drive more sales/margin - Strategic focus based on data 5. Support life cycle / cull-end of life growth (digital marketing) 6. Support growth YMB 7. Stop being used/competitors/dealers
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