Byrne_Guiding Principles_Document_Pages

TARGET PRICING

1. Legal.

2. Good faith.

3. Target pricing.

4. Not based on lowest competitive partner.

5. Analysis of total cost. Target is to be within 10%.

6. Lifecycle/launch/growth/mature/decline.

7. Marketing pricing and reference.

8. Decouple business decision from target pricing. Purchasing must negotiate independent of GTM and GM function to provide best decision.

9. Marketing/Sales/Purchasing collaborate on TP.

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