TARGET PRICING
1. Legal.
2. Good faith.
3. Target pricing.
4. Not based on lowest competitive partner.
5. Analysis of total cost. Target is to be within 10%.
6. Lifecycle/launch/growth/mature/decline.
7. Marketing pricing and reference.
8. Decouple business decision from target pricing. Purchasing must negotiate independent of GTM and GM function to provide best decision.
9. Marketing/Sales/Purchasing collaborate on TP.
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