PRODUCT SEGMENTATION cont.
Product Segmentation - Governance - Portfolio Optimization - Std-per-spec - Culling 1 Product Segmentation - Governance - Portfolio Optimization - Std-per-spec - Culling 1
Internal
Future Product Development
5
Future Product Development
5
Marketing/Sales Tools - Battle Cards - Look Book 3 Marketing/Sales Tools - Battle Cards - Look Book 3
Pricing & Margin
3*
Pricing & Margin
3*
External
Customer Segmentation - Core (SC, NIK, HW, HNI, KI) - Next 20 Customer Segmentation - Core (SC, NIK, HW, HNI, KI) - Next 20 1
Competitive Landscape
2
Application Indo/Group
Competitive Landscape
2
2
1
Research
5
Application Indo/Group
2 Distribution Channel
4
Research
5
Distribution Channel
4
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