TIP #7
THINK COLLECTIONS NOT PRODUCTS
At Faiware, we love the retail look and feel of using patches and sewn on woven labels. They’re subtle, on trend and can really pull together an assortment of custom merchandise. But did you know they can also help save money? Custom patches and woven labels allow you to get custom merchandise at lower numbers. Many printers will only print 24 or 100 units as a minimum. With patches and woven labels you can order them in bulk and then sew them on lower quantities – for example 9 backpacks.
Patches can also serve as their own give-away (see tip # 3 leverage your merchandise across campaigns).
Woven labels can also be sewn on bags, hats and t-shirts to create awesome mini-collections and tie together your merchandise visually.
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