Update: Digital Printing (CONT’D FROM PAGE 24)
Corrugated converters that have installed digital press- es have seen significant growth in their volume of digital print. “What has changed is not the number of new cus- tomers, it’s the number of orders,” Wettersten said. “The converters say approximately 40 percent of digital runs are now one-half truck to full truck quantities. Industry out- put is now driven by higher volume runs.”
looking at digital print solutions. “Some of you have in- stalled digital presses but the majority have not,” Karstedt said “What happened? Why has it not gone as quickly?” Wettersten surmised that the value proposition of digi- tal printing was not corresponding to a carton converter’s
MGI Digital Technology’s AlphaJET
business needs. They were looking for cost reduction as it related to the number of sheets printed. However, based on research in other markets, such as corrugated and la- bels, he said the value becomes evident when looking at the total workflow cost.
The Justification Karstedt said converters are always asking about the crossover point — a defined parameter for shifting jobs from digital to analog. Research in the other markets has CONTINUED ON PAGE 28
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May 24, 2021
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