Update: Digital Printing (CONT’D FROM PAGE 26)
BCN
says,
provided some insight. “The crossover point was only a justification to get in at the entry level. Sometime there- after they realized that the crossover point was an arbi- trary number. The real money was made not by following the crossover and shifting jobs when it reached a certain point but finding business improvement and ways to make
to the sponsors of our 2021 calendar!
things better. My recommendation is to use your crossover information as one point in your decision making process but don’t lean on it too heavily because if your operation follows what happened to the others it won’t be long be- fore you start seeing it.” “The first point of order is to change the conversation around looking at cost crossovers and using standard costs to define the areas of participation in digital print,” Wettersten said. “What we’re really after is how do we get a 5 basis point improvement in productivity or efficiency system wide or enterprise wide. That’s where the true pay- off becomes.”
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JB MACHINERY
He pointed out that while digital is disruptive, it provides a path to market growth. “There are areas we’ve seen in labels and corrugated where companies are differentiat- ing in the marketplace to a degree where it’s difficult to compete against. The industry direction is toward higher levels of automation, speed, flexibility and convenience. That’s where we see digital participating, not for the sake of digital but to achieve that 5 basis point improvement in productivity to free up the core assets. It’s not going to cannibalize. It’s going to become complementary.
Please visit www.nvpublications.com to view the 2021 industry events and links to our sponsors’ websites where you can learn more about their products and services.
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May 24, 2021
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