... COVER CONTINUED Ultimately, you walk them to their desk to pack up their stuff in front of everyone else in the company. You stand there wishing they would hurry up because the whole company is staring. Of course, this single mom is a sympathetic figure, and everyone in the company is now upset and fearful of losing their jobs. After this single mom leaves, you call a company meeting to let your staff know why this single mom no longer works here. Your reasons are 100 percent valid for firing her, but guilt over the situation is starting to kick in, and now, in front of the whole company, you proceed to bad-mouth the single mom and laundry-list all the reasons that she deserved to be fired. The sad truth about the above situation is that I’ve done this. Yup, that is based on a true story. I was once the business owner who operated just like this. It’s embarrassing, but it is the truth, and if I still operated like this, our company would be a fraction of the size it is today. Our employees would never have voted us one of the best places to work in Idaho for three years in a row. To make the transition from business owner to CEO, you have to change. You have to grow. It isn’t about sales and marketing. It is all about you figuring out how to create systems and processes. It is about you developing the skills necessary to hire and fire someone without a 40 percent failure rate or the drama I detailed above. You’ll struggle to get to a million dollars in sales without at least starting the transition process, and unless you’re venture-backed and have money to burn, you’ll never get to $3 million, $5 million, or $10 million in revenue. “It isn’t about SALES AND MARKETING. It is all about you FIGURING OUT how to create SYSTEMS and PROCESSES.” Did I get close?
It’s amazing how much has to change as you scale. Recently I had to hire a CFO. A few years ago, that seemed like the last position I’d need, but here I am. The honest truth about this hire is that I needed to do it a year ago but was blind to that fact for two reasons. One was a lack of experience in hiring a CFO. The second was the fact that I’m really good with numbers and had a good handle on the basics for longer than many owners would have, but they still got away from me. So, I’ve got some more questions for you. Do you really want to grow and scale? Do you want to go from business owner to CEO? If you’ve already started making that transition, do you want to improve your skills? If you want to make this transition or shortcut your journey, I have a small training I’m holding in my office on Oct. 25 and 26. The first day of the training, we’ll go over some of the most important systems and processes you need in order to start or continue your transition from business owner to CEO. On the second day, we’ll talk about what is working in sales and marketing right now. I’ll show you real ways (no theory here) to close more deals and generate more leads. These two days If not, that’s okay. Own the decision and ignore the rest of this article.
are going to be jampacked with content. You don’t want to miss them.
Now, I have one piece of bad news. I only have about 20 spots in my conference room for this training. As of this writing, a dozen of the tickets are already sold, so it is possible this training will be sold out by the time you get this. On the off chance it isn’t, and you want to come, you need to register right now because I guarantee we will be close to sold out. Go to NewsletterPro.com/scaleup.
–Shaun
P.S. If we are sold out, I do have a few spots left in my mastermind. Go to NewsletterPro.com/apply and we can jump on a quick call to see if the mastermind is a good fit.
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