BETTER YOUR BIZ
USPS VS. ONLINE MARKETING
It’s a good thing our computers no longer announce “You’ve got mail!” each time a new message appears in our inboxes. Considering that the average person receives no fewer than 147 emails per day, we would be hearing “You’ve got mail!” once every 2–3 minutes over the course of an eight-hour shift! With that in mind, it makes sense that the average time spent reading an email has dropped from six seconds down to three, and that’s only if the recipient chooses to open it — because there’s a 91 percent chance they won’t. Sure, email marketing is free, but when you factor in the questionable deliverability rate, the abysmal open rate, and the downright nonexistent read rate, you have to ask yourself, “Am I really making the most of my marketing efforts?” The answer should be a resounding “No.”
According to the stats above, you’re only reaching about 1 percent of your target market — and they’re only interacting with your email long enough to delete it from existence. Ouch. On the other hand, according to the USPS 2015 Fact Sheet, the average consumer only receives 3–4 pieces of direct mail in their mailbox each day — a much more manageable number. On top of that, those direct mail pieces have the potential to linger around that consumer’s home or office for up to four months. Granted, an email might linger around someone’s inbox for several months (years ... decades ... ), but by then it’s already been lost to the abyss — never to be seen again.
free. Because of that, they’re likely to pay little to no attention to your email newsletters — or whatever other marketing messages you choose to send electronically. But something magical happens when you combine email marketing with direct mail: Suddenly, you’re not just a meaningless message in their overflowing inbox, but a caring company reaching out to their consumers by any means possible. Your read rates skyrocket, and your conversion rates soar! THE BOTTOM LINE IS THIS: Email marketing, on its own, simply isn’t enough — and an email-only newsletter is a huge mistake. But when email marketing meets direct mail, the two tactics combine to form a marketing force that simply can’t be beat!
When it comes right down to it, your customers weren’t born yesterday; they know that email is
RESOURCE OF THE MONTH
Let AWeber Help You Reach Your Audience An Email Marketing and Automation System That Works!
SUBSCRIPTION GROWTH If you already have a large email list, moving your subscribers to AWeber will give you no trouble at all. Then, using their form generator, you can create simple yet powerful sign-up or opt-in forms for any new customers. You can also create custom fields to learn more about your subscribers and even use forms to tag and segment subscribers to deliver targeted automated email campaigns. AUTOMATED EMAIL DESIGN AND CONTENT AWeber will help you create awesome emails by letting you choose from the perfect HTML templates to match your brand according to color scheme, layout, design, and more. In addition to overall aesthetic, AWeber’s automated system features a drag-and-drop editor, which allows you to click content elements from an easy-to-use toolbar, drag them into your email message, customize them, and then send away.
PROGRESS TRACKERS AWeber also helps you analyze your marketing success through deliverability rates and tracking systems. The tracking systems will help you segment your email list based on how your readers engaged with your material. Through an easy- to-read mobile dashboard, you can see which subscribers clicked on what content, and then you can take those statistics and generate new emails tailored to customers’ likes and dislikes. This information will help you track your emails’ revenue and drive traffic to your website. Through these features and many more, AWeber can help you and your business grow. Type AWeber. com/newsletterpro.htm into your search bar to start your free 30-day trial and let AWeber help you craft good-looking emails that get real results!
Picture this: You just arrived to work after a busy but enjoyable weekend. You sit down at your desk, log on to your computer, and open your email. Then, bam! Your email inbox hits you like a brick wall. Amidst the unending list of promo offers, surveys, and spam, you struggle to separate the necessary information from the pile of cybertrash. The monotony that stems from an inbox chock-full of identical, run-of-the-mill emails often leads to mass deletion, leaving customers unaware of pertinent information companies need to share with them. For this reason, a lot of businesses have opted to use AWeber to better communicate with their clientele. AWeber is an email marketing and automation platform built for time-strapped content creators, small-business owners, and entrepreneurs to help them grow their audience and readership. AWeber offers their clients some fantastic features.
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