GET YOUR SALES GOALS RIGHT THE FIRST TIME
AND MAKE 2020 YOUR BEST YEAR YET
No matter what industry you are in, you can’t build a successful business without sales. Making a sale establishes a relationship, almost always yields a profit, and lays the foundation for future growth. When your sales fall flat and you fail to meet goals — or even set them — your business suffers negative consequences. As we head into a new decade, follow these suggestions for short- and long-term goals to guarantee your sales success. THINK LIKE GOLDILOCKS The problem with goal-setting is many people aim too low or shoot too high. Instead, you need your sales goals to be just right. The key is to find a goal that is challenging for your team to reach, but also attainable. Here’s one way to go about creating that Goldilocks goal: Look at the number of sales you made each month for the past two years. Identify the months with the highest and lowest sales and find the average of those numbers. Use this figure as the starting point. KEEP IT PERSONAL There’s no hard-and-fast rule on setting sales goals other than this: The goals need to fit your business. For car dealerships, for example,
setting individual goals for your employees may be ideal. For physical therapy clinics and chiropractors, however, it may be best to develop company-wide goals. Regardless of your industry, you must make sure sales goals support the overall growth goal of your business and keep employees engaged and challenged. SHIFT, SHIFT, SHIFT Think about the beginning of 2010. Were you the same person then as you are today? There’s a good chance you are not, which means you’ve set different goals for yourself each year to reflect your growth. The same principle applies to business. It’s perfectly okay to shift your sales expectations and end results to better suit your current success and what you need — no matter what you did in previous years. Be flexible and make changes in your sales goals as you see fit. To start off the 2020s strong, you need to create attainable goals that improve your business. Don’t model your goals after another business that seems to be thriving; focus on what you need to achieve success! It all starts with setting the right goals to get there.
Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208-707-9807 or visit GoDaveTester.com for more details.
“Every good and perfect gift is from above, coming down from the Father of the heavenly lights, who does not change like shifting shadows.” Corner Post MINISTRY
“Dave Tester is an expert at customer service. The Idaho Press was very impressed with Dave’s program, and we have adopted many of his suggestions into our day-to-day operations. If you are looking for someone who can engage with your staff and move the needle in the right direction, you can’t do much better than Dave Tester.”
–Matt Davison Publisher Idaho Press
If you would like to listen to Dave’s spiritual podcast, visit www.CornerPostMinistry.com
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