Accord Travel Creds

TRAVEL MARKETING

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B R I L L I A N T LY J O I N E D - U P M A R K E T I N G

We are the UK’s leading travel marketing agency. The strength and depth of our expertise is second to none . W E L C O M E T O A C C O R D

With consumers accessing multiple channels in multiple ways, we help our clients to grow by devising, designing and delivering campaigns that build brands, increase sales and solve their toughest marketing challenges. We work with a wide range of cruise lines, tourist boards, domestic and international airlines, hotel and resort groups, tour operators and online travel companies. We are proud to represent some of the finest brands and destinations in the world.

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C O L L A B O R AT I O N 2 Encourages a culture of continuous learning and drives innovation, inspires a sense of community and increases productivity.

O U R VA L U E S

We take pride in our professional approach, friendly demeanour and determination to deliver an outstanding service - but it is our company values that form our DNA. They guide the way we work with our clients, business partners, suppliers and each other.

Wo r k i n g h a r d

Means we keep our promises and take personal responsibility to perform to the best of our abilities - day in, day out.

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O P E N N E S S 4 Is important to us because we care, really care. It means we embrace change and value the strengths, experiences and perspectives of others. We realise that no matter how long we’ve been around, we couldn’t possibly have experienced everything. At Accord there is a genuine desire to learn, seek input from others and be receptive to new ideas. R E S P O N S I B I L I T Y

Through working hard, driving collaboration, taking responsibility and being open-minded, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish.

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Experienced, flexible and energetic , clients come to us for ideas, service and results. Most consider us true extensions of their team, working closely with us to develop and implement every stage of their marketing plans. From initial strategy, through to branding and positioning, demographic targeting and campaign planning, it’s our job to brilliantly blend strategy, creativity, content, technology, innovation and meaningful insights. O U R A P P R O A C H

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We focus on goals, audiences, messages and results, not on stand-alone tactics .

U n d e r p i n n e d b y fa c t u a l a n d m e a s u r a b l e r e s u lt s .

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OFFLINE PORTFOLIO

p l a n n i n g | b u y i n g p r i n t | T V | r a d i o o u t d o o r | d i r e c t m a r k e t i n g c r e at i v e

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DIGITAL PORTFOLIO

S E O | P P C e m a i l m a r k e t i n g p r o g r a mm at i c | s o c i a l m e d i a c r e at i v e | D ATA a n a ly s i s

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O U R p e o p l e Our MARKETING expertise is at the core of what makes us different , but to deliver that difference, we need the best people for the job. They bring their collective experience and skills to offer brilliantly joined-up campaigns, designed to enhance your brand, maximise return on investment and sell more stuff. We’re enthusiastic, flexible and “super lean”. To us, that’s a special blend of expert, dedicated teams with fewer layers and more doing. To our clients, that means getting the most from their budgets.

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YO U R P E R F O R M A N C E

To stay competitive, brands must engage prospective customers in conversation, pique their interest, make them curious, and connect with them in the right places, at the right times. FIND MORE CUSTOMERS, DO IT FASTER, MAXIMISE ROI .

We help you to establish your business objectives and identify exactly what needs to be done to achieve them.

With our integrated marketing expertise, we brilliantly combine data, insights and unbound creativity to get people to love, share, call, click and buy more of our clients’ brands, more often. All the time, our commercial focus is on acquisition, engagement and conversion.

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W I N N I N G H E A RT S , M I N D S A N D AWA R D S .

We always say that our best work is yet to come, not because we like clichés, but because we believe the more we practise, the better we get.

In recent years we have won, and been shortlisted for, several awards that recognise our creativity, innovation and travel expertise.

We are delighted that the passion we have for being brilliant is validated by industry recommendations and recognised by our clients. We believe in creating work people care about.

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Accord always deliver on time, on budget and on plan. A flexible, can-do team with vast experiences across the media sectors enables our business to grow and adapt to the changing customer and market conditions.”

Kathryn Munro, Managing Director

BEST WEBSITE - CANADIAN AFFAIR

BEST ONLINE ADVERTISING - EXPLORE

BEST ONLINE ADVERTISING - CONTIKI

BEST UX WEBSITE - CANADIAN AFFAIR

BEST UX WEBSITE - WILD FRONTIERS

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active working partnerships with: O U R PA RT N E R S

Working together we organise and sponsor events, produce whitepapers, commission research, write blogs and deliver industry presentations.

These high-profile partnerships allow us to invite our clients to prestigious events and, in the case of some, seat them at the top table with their travel peers.

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Indeed they’re so good that we prefer to call them partnerships, and have done so for many years. Planning and buying has always been a particular strength, so whilst our recommendations will always be unbiased and supported by a full rationale, we pro-actively use our buying power to negotiate preferential rates and secure value space. Every week we receive advance notice of editorial features, allowing us to notify clients about specific destinations or product opportunities. The media are regular visitors to our offices, providing updates on new launches, features and digital developments. We also benefit from excellent relationships with all of the key media partners and publishers .

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L O O P our methods of capturing and attributing data provide the PERFECT foundation for accurate and consolidated reporting . LOOP is a flexible, client-focused data visualisation system that blends meaningful, actionable statistics from offline and online channels in a single, easy-to-use interface. By joining up user touchpoints and attributing data, it provides the backbone for a clean, simple, business intelligence system, which powers our own analysis and optimisation processes - keeping you and your business in the LOOP.

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Unified data insights = the complete picture. T R A N S P A R E N C Y

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S A L E S

See the opportunities and act quickly.

K N O W L E D G E Understand competitor performance.

i n t e g r at i o n Bridge the gap between online and offline.

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- We embrace what we’re good at. - We love what we do. - We have decades of experience . - We know our strengths and we play to them. - We are results-driven and we set the bar high. w h y a c c o r d ?

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Accord is a collection of highly experienced digital, marketing and creative professionals who create beautiful brands, innovative identities, wonderful websites and dynamic digital campaigns.

Our goal is to outperform expectations at every possible opportunity.

Working with us means creating a valuable and long-term partnership for the future.

It all starts with a single conversation.

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Sarah Chappell Client Services Director sarah.chappell@accordmarketing.com

accordmarketing.com 020 7395 9620

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