scte member focus
Member FOCUS BESIM LATIFI VP Sales Asia Pacific/ Emerging Markets, Technetix
At the SCTE we take great pride in our individual members, who have made such a contribution to the growth and development of our industry. This new section of Broadband Journal shines an overdue light on you wonderful people in every issue going forward, as well as regularly online.
talking and listening carefully to what customers want and what they want to be supported with. Being a part of a wonderful company like Technetix, which is very technology-driven, customers are our top priority, serving in the best way that we can let the customer see the value of our technology. Solving the problems using our intimate knowledge of the customer’s business, this is the Technetix DNA. As I am covering quite a large region with different cultures and ways of doing business, I have learned a lot about similarities and diversity within global business. The company culture of serving customers crosses successfully across all borders; I love that. What memories really stand out for you over the years you’ve been involved in this industry? Telecoms is a very vibrant business. However in my experience, it’s not an exact science. Being a leading company in technology is very exciting, as you need to provide the best of the best more than everyone else to the customer. Being part of that process, creating a future of technology for customers, expecially utilising existing technology and making it sustainable for the future, is a very valuable experience for me. HFC has been around for 40-50 years; I feel that building in new features in existing technology like HFC has been both surprising and rewarding. It means we HFC’s life span is expanded by another 20 years.
What got you interested in a career in the industry when you first started? My previous engagement was in human rights, particularly in conflict management and resolution. After a decade spent with international organisations like the United Nations, Care International and others, meeting Technetix at a somewhat tough and interesting juncture of my career, in order to pivot as I did, was serendipitous. Business is all about human interaction, I feel; it’s about finding consensus on value and price. This is the same in principle as in conflict resolution; reaching consensus on peaceful and mindful agreement. I believe the context changed but the purpose is the same, to agree. You’ve had a varied career and have a lot of strings to your bow. How would you best describe what you do, and what do you enjoy best? That is very true! Life is unpredictable. We start with what we love as a teenager, that was music for me, then we realise in the circumstances where we live it is not sufficient. Then we look for the best alternatives that are less emotional, so I studied economics and some other academic level studies. For 18 years, I have been leading the Technetix entity in Southeast Europe and in recent years have been taking care with the Kosovo team the Asia/Pacific/Emerging Markets regions. My driver and motivation are
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Volume 46 No.1 March 2024
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