The way a company manages losing a customer is also very important for similar reasons as mentioned above. As a company, you do your best to provide the highest level of customer service and satisfaction but for a variety of reasons customers will still leave. When this happens there’s often an opportunity if handled correctly to
get feedback to be able to improve while also leaving the relationship on good terms. The worst thing that can happen is bad communication and lack of professionalism on the company’s part that can lead to the customer speaking poorly about their experience within the industry. Your reputation as a company is paramount so treating your
current customers and customers that leave with the same level of respect is just good policy. There are many other examples of different types of relationships within business that will inevitably come to an end but the ways in which you handle them are relatively similar. No matter what side of the table you are on or
how long the relationship has taken place, the following characteristics should always be practiced.
Lead with empathy and compassion while being pro- fessional about this situation. Always be respectful and think about how your words, body language, or actions could be perceived. Play the long game and avoid burn- ing bridges that could come back to haunt you in future scenarios. Lastly, always express gratitude and try to learn from each experience.
100 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 4
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 24 ISSUE 4 101
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