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It’s hard not to be working on music or music-related things around the clock as an independent artist, but it works for me because I love to create things. ”
LOVIET: I started taking piano lessons when I was five. Then a guitar when I was about eleven. I was playing in bands in my teens and was always writing songs. It took me a long time to hone my craft as a singer, unlike my mom who had been singing her whole life in church. I didn’t have that experience, and I was private about it. I was most comfortable on stage performing with my guitar and writing my own music, apart from covering songs. I came out of my performing shell once I started playing in the Halifax bar scene during college. I always knew there wasn’t going to be a way to establish myself in the industry from
90s and 2000s-inspired rocker style that my music also encapsulates. So, it’s been a really fun experience, identifying looks that I can design and clothing I can screen print on. I like going after those one-of-a-kind garments and creating something for fans that is unique and custom for their very own. Spotlight on Business: Who inspired you to get into the music industry? When did your passion for music begin? When did you discover that you might want to make a career out of music? LOVIET: When I was young, my mom
was a singer in a band, so I would see her performing all the time. There were always musical instruments and musicians around the house growing up. I was lucky that way because it was always right in front of me and part of my life. It was very apparent to me, from an early age when I first heard my mom sing and started listening to music, that I was going to pursue a music career.
Spotlight on Business: Can you tell us about your journey? How did you know it was the time to make the jump, and what was it like?
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