THE STATE OF THE INDUSTRY The cattle industry stands at one of the most exciting points in history. Consumer demand for beef is up over 20% this year, reflecting a growing appreciation for beef’s flavor, nutrition, and role in a healthy diet. Meanwhile, the national cow herd is at record lows, and limited imports from our southern partners due to screw worm restrictions have further tightened supply. The result is a market with strong demand, short supply, and record prices — a situation projected to continue for at least the next three years. There’s never been a better time to be in the cattle business.
OUR PHILOSOPHY: CATTLE THAT TAKE CARE OF YOU We believe that our cattle take care of us — not the other way around. Chiefline Red Angus cows are bred to be the perfect size: efficient, fertile, and adaptable to their environment. These are environmentally friendly cattle, requiring 20–30% less grass to maintain their condition while thriving in drought or low-input systems. When times get harder, Chiefline Red Angus get better. Our cattle are also heat tolerant and excel in humid, insect-heavy climates, making them ideal for ranchers across a wide range of environments. THE POWER OF CHIEFLINE GENETICS Through decades of disciplined linebreeding and inbreeding, Chiefline genetics deliver maximum heterosis in any cross — whether with Bos indicus or Bos taurus cows. Our herd traces directly to George Chiga, one of the founding members of the Red Angus breed, who invested over fifty years perfecting sound breeding principles and cleaning the gene pool to produce predictable, uniform cattle. By keeping the genetics closely related yet genetically sound, we have created a line where every desirable trait — fertility, calving ease, longevity, and efficiency — expresses consistently and predictably. That’s the power of true Chief Lining. PROFIT THROUGH FERTILITY AND EFFICIENCY When you take a Chiefline bull home, you’re not just buying a sire — you’re investing in decades of genetic precision. You can expect: • Earlier-maturing, highly fertile females • Cows that rebreed quickly and stay in the herd longer • Reduced maintenance and feed costs • Increased calf crop and heavier weaning weights The result is $250 to $350 more profit per head, year after year, through higher fertility, greater longevity, and lower input costs. RAISED RIGHT — READY TO WORK Our cattle are grass-raised and forage-adapted, built to thrive under real-world ranch conditions. They’re ready to go to work for you the day they arrive. Chiefline cattle are the kind that let you sleep at night — because they’ll handle the hard work themselves. JOIN THE CHIEFLINE FAMILY We invite you to become part of the Chiefline family, to experience firsthand what we call the Chiefline convenience — cattle that perform, reproduce, and endure with minimal intervention. We believe every generation should leave things better than we found them, and we look forward to helping you do the same on your ranch. THANK YOU FOR ALLOWING US TO BE PART OF YOUR BREEDING PROGRAM. TOGETHER, LET’S CONTINUE BUILDING CATTLE THAT WORK AS HARD FOR YOU, AS YOU HAVE WORKED FOR THEM.
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