OUR BOOK IS FINALLY OUT! AND WE SAVED YOU A FREE COPY
While Marc was taking his well-deserved break from the office this winter, our teamwas hard at work on a project five years in themaking: Our very own book! The over 100-page resource, compiled by our own administrative director andmarketingmanager John Hinson, is a comprehensive guide for lawyers looking to turn their marketing campaigns around. “ The Ultimate Solo Lawyer’s Guide to More Referrals and Better Clients is just what it sounds like,” John says. “It’s a good starting point for an attorney who is either relatively new to owning a firmor who has been in business for a while and is really frustrated with how their marketing has been going.” With over 13 chapters, the book provides strategies and philosophies for growing your practice without spending a ton of money on Google and has a big focus on referral-building and staying top of mind. It starts with tips for establishing a referral-based mindset, then transitions into the individual pieces of a good internet marketing strategy — your website, blog, videos, andmore.
John is the author of more than a dozen books, so he was right at home sorting through content from the brightest minds in our company and compiling it into a guide complete with action items for readers. The end result is a book that will not only inspire you but alsomotivate you to take your marketing to the next level. “Honestly, I feel like from the very first page it really challenges readers,” John says. “The first four chapters tackle preconceived notions about how an attorney shouldmarket their law firm, and turn them on their head.” We’re so excited about sharing this new resource that we’ve decided to give copies of The Ultimate Solo Lawyer’s Guide to More Referrals and Better Clients away for free for a limited time. To score your free copy, all you have to do is go to SpotlightBranding. com/Free-Book and put in a request. When you’re finished reading, feel free to call our office and let us knowwhat you think —we’d love to hear your feedback and help you level up your marketing, too!
FEATURED EPISODE THE VERY BEST EPISODES OF THE LAW FIRM MARKETING MINUTE PODCAST
RESOURCE OF THE MONTH
SAFELY (AND CONVENIENTLY) STORE YOUR PASSWORDS FREE UP SPACE IN YOUR MIND FOR MORE! If you find yourself constantly forgetting passwords, it may be time to employ the use of a password storage program that automatically logs you in with nothing more than a couple of clicks. You might be thinking that it seems like a pretty big security risk to put all the passwords to your most sensitive and confidential material in one app, but these companies prioritize your security, and we have yet to see an instance when any of our data was compromised because of a password storing company. Plus, you have several options, including LastPass, Keeper, and more. Even Google Chrome has an option to store passwords for you. At Spotlight Branding, we’re always looking for ways to be more efficient around the office, and the 15–20 seconds it takes to type out a username and password can add up if you have several things to log into each day. Make your life easier by using that brain space for something other than remembering your password, which better be something more complex than “password!”
If you’re looking for more great resources to drive your business forward, take a look at this episode from our industry-leading podcast: The Law FirmMarketing Minute. SHOULD YOU DO YOUR OWN MARKETING? – LFMM 289 Should you — the solo or small firm attorney — spend time doing your own marketing when you could be doing legal work (or even better, relaxing)? Of course you can , but this episode highlights a few reasons why it isn’t the best decision. If you want more referrals, better clients, and higher ROI on all your marketing, call us today at 800-406-7229 to schedule a consultation!
Listen to this episode and find even more at LawFirmMarketingMinute.com and subscribe on Apple Podcasts or Spotify.
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