Hare Business Elite May June 2018

FOOD SUBSCRIPTION BOXES TRYING NEW CUISINE HAS NEVER BEEN EASIER

Eating the same foods over and over gets old, but it’s often hard to be adventurous when you don’t want to waste money on unappetizing food. Enter the food subscription box. When you sign up for a food subscription box, you’ll have the opportunity to sample new foods without committing much money — or time at the grocery store — to the cause. Here are two tasty food subscription boxes that’ll make your mouth water. TRY THE WORLD Try the World believes that the most authentic way to discover a new culture from the comfort of your own home is through food. With two price points to choose from, Try the World sends you artisanal and gourmet foods from different cultures each month. Each box comes with a “culture guide” that includes the story behind each food, recipes that incorporate the products, and tips to enhance your food-tasting experience. Like most subscription boxes, you can’t choose which country’s foods you’ll sample. However, you can purchase individual items at Try the World’s online shop. Customers can pause or cancel their subscription any time, and pricing depends on the length of your subscription.

With this method, you can get seeds that will grow anywhere, but you may not get much flavor from their produce. Think of the watery, flavorless tomatoes you often find on sandwiches or burgers at fast-food restaurants. Row 7 hopes to change the status quo by developing seeds that burst with flavor and nutrients. By collaborating with chefs and farmers, Barber hopes to cultivate the flavorful foods that people want. Row 7 targets an audience of people who enjoy good-tasting food — in other words, all of us. The company hopes to capitalize on intrepid farmers who’ve been overlooked by the large seed companies and work with them to breed plants for flavor. Row 7’s seeds are all organic and have not been genetically modified. Not only will these plants add much-needed biodiversity back into the seed world, they’ll also grow into more nutritious food. “The goal of the company is not only to increase the flavor of vegetables, it’s to look at how we, as chefs, can change the culture of eating,” says Barber. We’ll have to wait and see what Row 7’s success looks like, as the company was only unveiled this year. Row 7’s goal to change the food culture in America is not in conflict with their goal to be in Walmart, and that’s pretty radical. GRAZE If you like variety, exciting flavor combinations, and wholesome snacks approved by a nutritionist, you’ll love Graze. With this food box subscription, customers create a personalized snacking experience, something that many food subscription services don’t offer! Once you set your preferences, Graze handpicks eight snacks for your box. After you’ve tried your snacks, you can tell Graze how well they know your taste buds. Unfortunately, Graze is not suitable for people with allergies. Their snacks are packed in a facility that also processes nuts, wheat, milk, soy, and egg, and cross-contamination is a strong possibility. Graze prices depend on the services and products you select, but a standard subscription starts at $13.99 per box. Like Try the World, you can purchase snacks separately from their online shop. Customers can pause their subscription for up to 12 weeks or cancel their deliveries at any time. Trying new food should be a fun, stress-free experience. Food subscription boxes allow you to sample new snacks and create foreign meals cheaply and from the comfort of your own home. Try a box the next time you’re feeling adventurous in the kitchen.

Is It Possible to Align Business With Values? THIS COMPANY THINKS SO

A number of high-profile businesses have made the news recently for their values-based decisions. This kind of decision-making brings up an interesting question: Can you promote your values through the way you do business? Take Row 7, a seed company founded by Dan Barber, a chef; Matthew Goldfarb, an organic seed grower; and Michael Mazourek, a professor of plant breeding and genetics. By cultivating a new brand of seeds that are grown for flavor, the company wants to change the way we think about food. Row 7 hopes they can produce seeds that will grow into produce that grocery stores like Walmart will carry. The three men care a lot about food and how it’s grown. The first episode of Netflix’s “Chef’s Table” follows Barber from farm to table as he hand-selects the ingredients he’ll be cooking with for that evening’s dinner.

Traditionally, seed companies develop seeds with adaptability in mind, such as a potato that can be grown in Idaho and on the East Coast. They cultivate breeds with the furthest reach and highest profit margins — it’s a one-size-fits- all approach.

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