Underage Drinking: MADD Parent & Teen Perceptions Survey
The COVID-19 pandemic has undoubtedly touched each and every American family, with massive disruptions to work, school, and social routines among others. Now entering our third year of the pandemic – with many facets of American life returning to “normal,” or a “new normal” – MADD sought to check in with US Parents and their Teens on topics like alcohol and cannabis (referred to as marijuana in this report) consumption, binge drinking, and substance impaired driving. Where do Parents and Teens align, and where do opinions diverge? Where are there opportunities for greater outreach and education aimed at reducing crashes and fatalities due to impaired driving? The MADD Underaged Drinking Parent & Teen Perceptions Survey set out to answer these questions and more. Background & Methods The MADD Underaged Drinking Parent & Teen Perceptions Survey was conducted by Ipsos Public Affairs. From February 23 to March 13, 2022, a random sample of approximately 1,000 paired online interviews were conducted across the US among Parents of high school teens ages 15-18 and their Teens ages 15-18. In addition, oversamples were conducted to reach approximately n=100 paired Parent-Teen interviews in a number of key states – Arizona, Colorado, Michigan, North Carolina, and Ohio – and approximately n=200 paired Parent-Teen interviews in California, Florida, and Texas. Data were weighted by key demographic variables, such as age and gender, region, race/ethnicity, and household income according to most recent Census data.
Key States: Arizona / Colorado / Michigan / North Carolina n=100 paired Parent-Teen interviews
n=200 paired Parent-Teen interviews Key States: California / Florida / Texas
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Mothers Against Drunk Driving
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