Parent & Teen Perceptions
Parents Vastly Underestimate Their Influence On Teens’ Decisions About Underage Drinking
When asked who has the greatest influence on teen decisions about underage drinking, parents and teens express wildly different views.
Teens credit their parents with being most important in their decision-making (60%).
Friends land in a distant second place (23%). Parents, by contrast, have this backwards: they believe teens’ friends are most impactful (45%) and put themselves in second place (33%).
Outside of these top-two influences, parents and teens are fairly aligned. Very few believe that celebrities or school carry that much weight in decisions around underaged drinking. Parents tend to over-inflate the importance of social media on teens’ decision-making.
Underlining (X) represents a statistically higher figure at the 95% confidence level.
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Mothers Against Drunk Driving
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