lucky enough to take part in a project like this, you can attest to this: You experience a kind of withdrawal when it’s all said and done. You’ve just been through a month or two month process with people who become family and who fuel your inspiration and then it’s over. “What’s great about Pekota is that it allows the artistic part of me to collaborate and thrive.” His will to work together is what makes Pekota products so relevant. While Pecota owes much of his design tem- plates to the movements of Art Deco, Art Nouveau, and Mid-Century Modern, he is also a man who looks ahead more than he looks back. “There’s a contemporary push fueled by young people that emphasizes a more hands- on, creative product. These are pieces and products that are expanding boundaries and they’re finding their way out on the market,” he explains. “It’s basically young people doing cooler stuff. These kids are educated and the shame is no one is hiring them, so they find ways to make small scale, hands-on business models work. It’s a movement that’s growing and evolving and it’s fascinat- ing and exciting to be a part of it.”
“The ability to create affordable products on demand for your customers is the next big thing.”
The Pekota team is highly representative of the under- appreciated college graduate. They’re young – Pecota is definitely the oldest, by far (his words) – and they begin their tenure at Pekota as interns. “They’re from Humber College, Emily Carr and the Ontario College of Art and Design. I was looking for fresh minds; basically people
Made with FlippingBook - Online Brochure Maker