Hall says he looks forward to learning how drones and other technology can further increase ROI. On a more traditional level, he says, he’ll continue hosting field days with his Corteva Agriscience Range & Pasture Specialist to show producers how pasture management can enhance profit potential. “Happy cows thrive in West Central Illinois,” Hall chuckles. “Through my career, I’ve met and worked with a lot of good people with the goal to help my customers and their operations.” Last year, Hall’s peers recognized his good work by nominating him for and, ultimately, selecting him as CCA of the Year. “I believe one reason I was considered for this award was because of my work in range and pasture,” he says. “It’s humbling to work with good people and to produce good results.” To stay tuned to Hall’s pasture management journey, follow him on X (Twitter): @ILSoilNerd .
Hall set out to find the proof in the pasture, conducting field trials and trying different products, including DuraCor® herbicide, which quickly earned a place on his farm. “I do a lot of trials. I like to see it before I sell it,” he explains. “If I see success, then I’ll tell folks about it. I want to shout from the rooftops, ‘Hey! This stuff really works! I’m here to help you!’” Through his tenure as a Certified Crop Adviser (CCA) in Illinois row-crop country, Hall became familiar with pasture management products; he just didn’t see anyone using them. But when he started talking about the potential return on investment (ROI), his customers — and even competitors’ customers — began calling and placing orders. “By showing them how much longer they can keep their herd out on pasture and how much that can delay hay-feeding season, it makes the added cost and time easier to digest, because the ROI is there, I’ve seen it myself.” — Brandon Hall
DuraCor ® herbicide 16–20 fluid oz May 1, 2021 Knox County, Illinois
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