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O P I N I O N
Good first impressions They count, and they need to be made across numerous fronts if you want to get your foot in the door with a new client.
A s the saying goes, first impressions count. Although much of our success is based on our unique service offerings and track record, a bad first impression can completely shut the door to a deal before we ever have the chance to sell ourselves.
of being able to convey your unique worth in a few sentences cannot be taken for granted. Saying some- thing brief, but impactful in 30-60 seconds can sell you as an experienced and sought after candidate. ❚ ❚ Emails and professionalism. How do you address your emails? Is your subject line capitalized prop- erly? Are you sure to say thank you or give a courte- ous goodbye? These things matter. Signing an email with “best regards” leaves a better impression than “Getting your foot in the door with a new client or teaming partner begins with a dialogue – verbal and written – both of which must be executed to perfection.”
When it comes to B2B relationships, there is a very well-known and specific courtship that must occur to solidify a deal. Getting your foot in the door with a new client or teaming partner begins with a dialogue – verbal and written – both of which must be executed to perfection. Creating the best first impression will set you apart from your competitors and, with the proper maintenance, ensure a long-term relationship. If you start a B2B connection on a well-organized and positive footing, your chances of maintaining that contact will increase tenfold. Here is how to do so in three basic steps: COMMUNICATION ❚ ❚ Elevator pitch. Have an elevator pitch ready! Make sure everyone involved in communication with this new client has their own elevator pitch ready to “wow” their business leaders! The importance
Bob McGee
See BOB MCGEE, page 10
THE ZWEIG LETTER May 29, 2017, ISSUE 1202
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