1193

BUSINESS NEWS KENGO KUMA & ASSOCIATES SELECTS DASSAULT SYSTÈMES’ “DESIGN FOR FABRICATION” INDUSTRY SOLUTION EXPERIENCE Dassault Systèmes, world leader in 3-D design software, 3-D digital mock-up, and product lifecycle management solutions, announced that Kengo Kuma & Associates , Japan’s leading architecture firm, is using the “Design for Fabrication” industry solution experience to enhance the quality and efficiency of its architectural designs with a cloud-based collaborative design environment. KKAA’s designs introduce organic materials that are native to an architectural site’s region – a sophisticated blend of architecture and nature that infuses bamboo, wood, stones and other resources with lengths, angles, cross-sections, arches, patterns and other parameters. Notable projects include the V&A Museum of Design in Dundee, Scotland, the China Academy of Art’s Folk Art Museum, and Saint-Denis Pleyel Emblematic Train Station. Dassault Systèmes’ “Design for Fabrication”

industry solution experience, based on the 3DEXPERIENCE platform, provides KKAA with a reliable digital design and collaborative environment, for concept design through fabrication of any architecture project. This BIM enhances KKAA’s parametric design operation and data accuracy capabilities in its design and downstream processes. It also helps KKAA handle organic materials, whose different shapes, lengths, and other irregular factors make their use in architecture difficult. “Design for Fabrication” offers KKAA the scalability to support projects with colleagues in Tokyo, Paris, and Beijing. It facilitates real- time access to a single source of project data, enabling KKAA to create more informed designs anytime and anywhere, reduce later rework, and more accurately predict project costs and timelines. KKAA has the flexibility to improve and refine designs to reflect detailed customer requirements, and can share design models with all stakeholders.

“‘Design for Fabrication’ provides us with design control capabilities that improve our design speed and accuracy dramatically,” said Toshiki Meijo, chief of design division, KKAA. “Our team can access a single digital resource to better coordinate projects, gather feedback and make any necessary design adjustments. In the future, we plan to deepen this level of collaboration in order to manage multiple projects across offices worldwide while maintaining the high caliber of our designs.” “Our industry solution experiences tailored for the architecture, engineering and construction industry provide digital continuity between design data and the fabrication model for the shop floor, to reduce redundant design, waste and rework,” said Marty Doscher, vice president, AEC industry, Dassault Systèmes. “Architects at KKAA can more efficiently work with fabricators and builders across the globe to create breathtaking architectural experiences.”

BERNIE SIBEN , from page 11

2)Choosing structure. How formal or informal do you want to make the session? A formal, stand-up presentation looks more “businesslike” but doesn’t help foster connections. A more informal structure might keep the session on a person- to-person basis and help forge connections. “You must remember that this is a short-list interview, and an interview is – by its very definition – a question and answer session. Therefore, you do well to make sure that nothing interferes with the interaction of your humans and those of the owner.” 3)Choosing media. Obviously, you need some visuals. But a lot of people think slideshows and/or videos get in the way of making connections between people. Once you have made your choice of formal or informal structure, the choice of me- dia should be an easy one. In the last few years, I have often said that the next big presentation “thing” will be humans – sitting down, having a conversation, demonstrating your abil- ity to connect in a way that ends in a successful project. When an A/E team takes the time to design a slideshow, especially when that slide show also includes video, there is a strong tendency for the slideshow to become the star of the presentation. And more than that, technical firms have a strong tendency to gravitate toward the newest technology and look for opportunities to show it off. You must remember that this is a short-list interview, and an interview is – by its very definition – a question and answer session. Therefore, you do well to make sure that nothing interferes with the interaction of your humans and those of the owner. BERNIE SIBEN, CPSM, is owner and principal consultant with The Siben Consult, LLC, an independent A/E marketing and strategic consultant located in Austin, Texas. He can be reached at siben@ sibenconsult.com.

are two things you must accomplish. The first is to answer three questions about your approach to the project. The second is to convince the owner your team is the one with which he/she will most enjoy working. The three questions you must answer to the owner’s satisfaction are: 1) How will you do my project? 2) Why will you do it that way? 3) What benefit comes to me from your team and your ap- proach? These three questions are your technical approach. This discussion will probably require graphics and/or photographs to help the owner’s representatives visualize your approach. “A formal, stand-up presentation looks more ‘businesslike’ but doesn’t help foster connections. A more informal structure might keep the session on a person-to- person basis and help forge connections.” The second thing – convincing the owner your team is the one to select – is more about style, about demonstrating your team’s ability to make a connection. Again, there are three questions, but this time they must be answered before you put your presentation together. 1)Choosing the presentation team. Obviously, the principal and project manager go. Should you include leaders of the most important technical disciplines? Should you include subconsultants? For some public sector short-list interviews, it is wise to “show the rainbow.”

THE ZWEIG LETTER March 27, 2017, ISSUE 1193

Made with FlippingBook Annual report