3
O P I N I O N
Different every year As social media continues to change, so too does the way it affects the A/E industry. Stay in touch with the times or get left behind.
A rchitecture, engineering, planning, and environmental consulting firms appear to be embracing social media, with 96 percent of respondents to Zweig Group’s 2016 Marketing Survey of A/E/P & Environmental Consulting Firms reporting they use some sort of social media for marketing/business development purposes. That figure was only 26 percent in 2008.
Christina Zweig
intern Sanjay Jenkins – to keep in mind in today’s modern social media world. “Social media can help your A/E firm be more successful – in fact 45 percent of firms surveyed by Zweig Group received inquiries from social media marketing.”
Social media can help your A/E firm be more successful – in fact 45 percent of firms surveyed by Zweig Group received inquiries from social media marketing. Of the 45 percent, 79 percent received three or more projects from those inquires. Just a couple years ago I used to say, “You probably can’t get a project off Facebook, but it’s important to use social media for exposure/brand building/etc.” Now, I’d actually say you can get a project off social media! Here is a brief summary of basic guidelines – developed in part by Zweig Group marketing
See CHRISTINA ZWEIG, page 4
THE ZWEIG LETTER March 27, 2017, ISSUE 1193
Made with FlippingBook Annual report