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Conference call: Mick Gronewold Principal at Fehr Graham (Hot Firm #72 for 2016), a 170-person engineering and environmental firm based in Rockford, Illinois.

By LIISA ANDREASSEN Correspondent “I f you ain’t falling down, you aren’t really ski- ing!” Gronewold says. A CONVERSATION WITH MICK GRONEWOLD. The Zweig Letter: You are a proponent of open- book management. What is the advantage of showing the firm’s financials to everyone on staff? Mick Gronewold: Sharing key stats and includ- ing our financial information with the team builds trust and encourages ownership of what we do each day. I’ve found that most of our employees appre- ciate that we’re transparent. Often, it creates dia- logue that shows me how engaged members of our

team are with what we do. They also have a deeper understanding of how everything we do affects the bottom line and how that translates into rewards for them. TZL: How do you go about winning work? MG: We sell trust. Trust that our team will make our clients look great, ensure they get exactly what they want – or more – and that they get it economi- cally. How do we build trust? It’s rather simple. We develop strong relationships with our clients and prospective clients and then we deliver time and time again. We do this in many ways: ❚ ❚ We really listen to our clients’ goals and objectives to ensure they are cornerstone to our efforts. ❚ ❚ We leverage our experience as well as cutting-edge technology to provide relevant solutions.

Mick Gronewold, Principal, Fehr Graham

THE ZWEIG LETTER Septe

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