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I t’s time to roll up your sleeves. In this installment of Marketing Matters for the AEC industry, we will break down the three essential social media platforms every AEC firm must use – Facebook, Twitter, and a killer website. Marketing matters, part 3 There’s three horses you need to ride if you are going to win the race, so saddle up with Facebook, Twitter, and a killer website.
tab, and a header image (which, to start off, can be the same picture as your firm logo). It seems like a very basic task, and it is, but many firms haven’t done this. “ The No. 1 social media platform boasts 1 billion-plus active daily users. Facebook is a business tool employed by companies of every size. It has replaced websites as the mass market’s ‘online test of credibility.’”
FACEBOOK ❚ ❚ Why? Everyone is on Facebook. The No. 1 social media platform boasts more than 1 billion active daily users. Facebook is a business tool employed by companies of every size. It has replaced websites as the mass market’s “online test of credibility.” It has one of the most powerful advertising pro- grams on the internet. If you want to send an ad that is targeted to all of the 47-year-old male golfers in three specific neighborhoods in your city who make $250,000 or more a year, you can do that. ❚ ❚ How? Set up a Facebook account for your business. If you have a personal account, you will create a new page for your business. When you create the page, make sure you add your firm’s location, your firm logo to the “profile picture”
Sanjay Jenkins MARKETING MATTERS
See SANJAY JENKINS, page 10
THE ZWEIG LETTER September 18, 2017, ISSUE 1216
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