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W e’re listening closely to the market desires for our West 2nd District Project here in Reno. We’re observing some interesting trends relating to millennials and retirees. Mixed-use urban living Smaller housing within walking distance to essentials and amenities is appealing to both the young and the old.
A significant number of new jobs, many of them with technology firms (e.g., Tesla, Panasonic, Apple, Google, Switch, etc.), are being filled by bright, young millennials relocating from California and other states. Most of these transplants are coming from urban settings. They are not coming from single-family homes, but from apartments or condominiums in cities, where they can walk to their favorite café, a grocery store, a pharmacy, the hair salon or barber shop, and other conveniences that make for an attractive lifestyle. And, we’ve had many inquiries from the older segment of our population whose children have left the family home, which is larger than the empty-nesters want to maintain at this stage of their lives. While they also claim to need a garden to putter in, most of them (like my wife who mourned the loss of her garden when we moved
into a high-rise Reno condominium) rapidly adapt to the beauty of no-yard-to-take-care-of, no- gardener-to-pay, and no-sprinklers-to-maintain. There’s lots to say for the freedom to lock-it-up and go traveling for a while. “We hadn’t expected the immense interest we’re seeing from (about- to-be or already-are) retired baby boomers.” That’s what is being planned for West 2nd District, including a much more walkable planning pattern. We hadn’t expected the immense interest we’re seeing from (about-to-be or already-are) retired baby boomers. Like many cities in America, Reno
Edward Friedrichs
See EDWARD FRIEDRICHS, page 4
THE ZWEIG LETTER August 14, 2017, ISSUE 1212
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