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BUSINESS NEWS THE FIRST GROUP’S THE ONE AT JUMEIRAH VILLAGE CIRCLE WINS PRESTIGIOUS ARCHITECTURAL AWARD The One at Jumeirah Village Circle, one of the latest hotel developments from leading Dubai- based property firm The First Group, has been named Leisure and Hospitality Project of the Year at the prestigious Middle East Architect Awards. The 40-storey tower in Dubai’s JVC precinct is one of four hotel projects under development in Dubai by the British-owned international hotel and property firm, which is best known for its collection of highly popular aparthotels in the city. The award is the second major honour to be bestowed upon The One at JVC in recent months, with the property being named Hotel of the Future at the respected id Design Awards in December. The One at JVC beat a shortlist of notable projects to claim this latest award, including Four Seasons Bahrain and Deyaar Hotel in Dubai. Designed by renowned architectural firm NORR Group Consultants International , The One at JVC was praised by the judging panel for its innovative design that “puts guests firmly at the centre of a great [hotel] experience”. Discussing the honour, Yahya Jan, president and design director of NORR Group told Middle East Architect : “You always hope to win and the competition in this category was tremendous with [many] great projects. With [The One at JVC] we wanted to explore the tower – to break it up [in a design sense] – and The First Group was great and open to experimenting and breaking the norms.”

Take your advice from Mark Zweig to-go.

The 46,166 square metre The One at JVC will be managed by highly respected international hotel operator Wyndham Hotel Group when it opens toward the end of 2018. Wyndham Hotel Group – the world’s largest hotel company based on number of hotels, with a global portfolio of almost 8,000 hotels in 76 countries –also operates the prestigious Wyndham Dubai Marina on behalf of The First Group. The One at JVC will operate as a Ramada Plaza, the hotel operator’s, upper mid-scale brand and will join Ramada’s network of more than 842 properties located in 63 countries worldwide. Theultra-stylish, 502-key hotel will provideguests with a host of world-class amenities including a rooftop swimming pool, gymnasium, steam rooms, and sun deck; premium restaurants; a fully equipped business centre; extensive Wi-Fi access; laundry and dry-cleaning services; plus 24-hour security and valet parking. “This award once again reaffirms The One at JVC’s growing reputation as one of the most exciting hotels currently under development in Dubai,” said Danny Lubert, The First Group co- founder and joint chairman. “We are confident The One at JVC will set new benchmarks for service and value in the upper mid-scale hospitality sector when it opens in 2018.” The One at JVC is The First Group’s fourth hotel property currently under development in Dubai, with other projects located in Dubai Marina, Business Bay and Jumeirah Village Triangle.

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1200 North College Ave. Fayetteville, AR 72703 Mark Zweig | Publisher mzweig@zweiggroup.com Richard Massey | Managing Editor rmassey@zweiggroup.com Christina Zweig | Contributing Editor christinaz@zweiggroup.com Sara Parkman | Editor and Designer sparkman@zweiggroup.com Liisa Andreassen | Correspondent landreassen@zweiggroup.com

MARK ZWEIG, from page 1

always a case of not knowing better or not having the funds to dress better.

When you have these situations, the first thing you have to ask yourself is whether or not it really matters. Maybe that person won’t ever see anyone and the fact that he wears the same Black Sabbath T-shirt three or four days out of the week may not be the end of the world (unless it stinks – then you have to confront him!). On the other hand, if you have someone who insists on parking their “lifted” Dodge Ram Dually – flying a six-foot-long rebel flag from a pole in their bed – right out in front of your office every day, you may have to say something to them. The second question you have to ask yourself is, “Does this offender know what they are doing? Or are they ignorant?” If they know what they are doing is wrong/ inappropriate/inflammatory and yet they insist on doing it anyway, you may not be able to tolerate it. This person is deliberately causing problems for you. If it is ignorance that enables them to do what they’re doing, it’s your duty to educate them before taking the next step. In any case, it sure makes sense to pay attention to these things when you are first hiring someone. Certainly you can get surprised later on but usually the signs will be there. Look carefully at how someone dresses and communicates with you. If they do something wacky in an interview, they’ll probably do it later on.

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Email: info@zweiggroup.com Online: thezweigletter.com Twitter: twitter.com/zweigletter Facebook: facebook.com/thezweigletter Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/yr.). $475 for one-year subscription, $775 for two-year subscription. Article reprints: For high-quality reprints, including Eprints and NXTprints, please contact The YGS Group at 717-399- 1900, ext. 139, or email TheZweigLetter@ TheYGSGroup.com. © Copyright 2017, Zweig Group. All rights reserved.

MARK ZWEIG is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com.

THE ZWEIG LETTER March 6, 2017, ISSUE 1190

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