Have a Laugh!
MISSING THE MARK
Why Your Signs Aren’t Working for You
In today’s ever-expanding digital world, signs, posters, and banners can be some of the most eye-catching and effective ways to attract and retain customers. New technology can not only help a business create premier print campaigns, but it can also give them the edge other businesses have opted out of in exchange for overused digital platforms. Yet so many sign, poster, and banner campaigns fail. Learn more about how you can kick up your print marketing a notch by avoiding the following mistakes.
Tiramisu
This Italian favorite makes for the perfect Valentine’s Day dessert. It’s easy to whip up and will make the holiday feel extra special.
ingredients
IT DOESN’T STAND OUT With today’s technology, making a poster is as simple as logging onto a computer and using a standard at-home printer. But these campaigns never work. If you are creating content just for content’s sake, your sign will fail you. Often, the problem with signs, posters, and banners is that it’s far too easy for anyone to make the content. But with professional assistance and expert eyes, you can create a printed sign campaign that is unique to your business. IT DOESN’T LOOK GOOD Here’s a fun fact: Fast food restaurants use reds, oranges, and yellows on their signs because psychologists have determined that those colors elicit hunger pangs. By using some of this same science for your small business, you can create clear and powerful images and designs for your print campaign. Your signs, posters, and banners should be free of clutter and remain consistent with your overall brand and message. These leave the biggest lasting impressions on your potential and current customers. IT’S NOT BEING USED EFFECTIVELY You can employ expert technology and have images that pop, but if you’re not conveying the right message in the proper place, it’s not going to work. Posters and signs are designed for different motives, and those must be clear. If you have a poster in your office that advertises a special for new customers, you’re not going to generate as many leads as you would with the same sign along a roadway or at a popular coffee shop. Consider your campaign goals and create signs that work for you. Do any of these mistakes sound familiar? Learn more about ways to market your business with signs by requesting our “Say It With Signs” booklet. Twenty-four pages of sign facts, tips, and colorful illustrations. Call 417.881.5309 or email info@digitalprintink.net and put SIGNS in the subject line.
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6 egg yolks
3 tablespoons sugar 1 pound mascarpone cheese
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1 1/2 cups strong espresso, cooled
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2 teaspoons dark rum 24 packaged ladyfingers
1/2 cup bittersweet chocolate shavings, for garnish
directions
1. In a large mixing bowl, use a whisk to beat together egg yolks and sugar until thick and pale, about 5 minutes. 2. Add mascarpone cheese and beat until smooth. 3. Fold in 1 tablespoon of espresso. 4. In a small, shallow dish, combine remaining espresso with rum. Dip each ladyfinger into mixture for 5 seconds. Place soaked ladyfingers at the bottom of a walled baking dish. 5. Spread half of the mascarpone mixture on top of the first layer of ladyfingers. Top with another layer of ladyfingers and another layer of mascarpone. 6. Cover and refrigerate 2–8 hours. 7. Remove from fridge, sprinkle with chocolate shavings, and serve.
Inspired by foodnetwork.com
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