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To truly lay out what you believe and how passionately you believe it, you have to make yourself vulnerable. You have to understand that there will be criticism and apathy and even derision. You have to accept that there will be people who can’t or won’t accept it, and you have to have the will to move forward anyway. Vulnerability is an under-appreciated characteristic of leadership – in business and in life. You see it all the time with any great contest. Although it might seem counter to their usual image of toughness, sports teams are a great example of vulnerability. They plan, work hard, know what they want to accomplish, go to the field or the court, and lay it all on the line. When they win, there’s elation. When they lose, it’s crushing. And the bigger the stakes, the riskier it is to wear your heart on your sleeve. But you do it, because it’s your passion. People want to feel like they’re part of something that has meaning, something larger than themselves. To attract and motivate the best team, you need to be able to articulate your vision and the steps you’re taking to get there. It’s not something to fear. It’s something to embrace. So, dig deep, be bold and risk vulnerability. Brad Thurman, PE, FSMPS, CPSM, is a principal and chief marketing officer at Wallace Design Collective, PC. Contact him at brad.thurman@wallace.design.
BRAD THURMAN , from page 3
everyone involved with the Apollo program. Sure, all of the scientists and engineers and visionaries involved had distinct goals and missions that they executed during the process. But they were passionate about it. They had to be. And on July 20, 1969, with only 164 days left in the decade, Apollo 11 became the first manned spacecraft to land on the moon. “History is full of leaders who were more than simply eloquent at stating a vision; they were passionate about seeing those visions achieved. If you think about the people who have inspired you the most, I expect that it was the passion they brought to their beliefs that defined them.” Churchill, Gandhi, King, Kennedy – history is full of leaders who were more than simply eloquent at stating a vision; they were passionate about seeing those visions achieved. If you think about the people who have inspired you the most, I expect that it was the passion that they brought to their beliefs that defined them. But make no mistake about it, passion comes with a price: vulnerability.
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THE ZWEIG LETTER MAY 20, 2024, ISSUE 1538
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