1188

BUSINESS NEWS JACOBS HELPS LIVERPOOL FOOTBALL CLUB BOOST ANFIELD ROAD STADIUM CAPACITY: MAIN STAND EXPANSION ADDS 8,500 SEATS Jacobs Engineering Group Inc. announced the culmination of its work for the Main Stand redevelopment at the Liverpool Football Club’s Anfield Stadium, Liverpool, United Kingdom. As engineering design consultant on the expansion, Jacobs provided structural, civil, mechanical, and electrical engineering services, also public health, lifts and escalators, fire, and acoustic consulting services. The stadium’s Main Stand has been transformed into one of the largest all-seat

2)Commit to learning something new. Technology is changing at a rapid pace. Instead of saying, “I can’t,” try to learn how. This could be anything from a piece of software, a program, or a physi- cal skill. “Staying connected with the work of the firm is the best way to understand its position in the market – its strengths, capabilities, and, most importantly, the people!” 3)Teach someone something. You will be surprised at what you can learn by teaching someone else. You may also find that by teaching and delegating certain aspects of your job they are done better by someone else and you are freed up to be more productive in other areas. 4)Have a conversation with someone at the company about their job and what they are working on (this can be someone from any department). This is so important. Marketing has to stay connected to the daily work of the firm and its true purpose. 5)Work on or get involved with a bill- able project. The 2016 Marketing Sur- vey reported that 56 percent of respon- dents say their firm’s marketing staff work on billable projects. Like No. 4, staying connected with the work of the firm is the best way to understand its position in the market – its strengths, capabilities, and, most importantly, the people! CHRISTINA ZWEIG is Zweig Group’s director of marketing. Contact her at christinaz@ zweiggroup.com. single stands in European football, with a combined interior floor space five times larger than the football pitch. Accessibility has been improved, and some 8,500 additional seats have been added. The redeveloped stadium opened for its first game on September 10, 2016, providing Liverpool with its biggest ever home game crowd of 53,000 fans. Jacobs responded to the club’s brief by designing a new upper tier including the installation of a large cantilevered roof over the existing roof, which was later demolished. The new and existing elements of the stand, dating back to 1906, were ultimately joined together and the seating re-profiled. The expanded Main

Stand’s structural engineering incorporates a 140 meter roof truss, equivalent to the length of two jumbo jets end-to-end. The works were completed within the 12 week season close period during the summer 2016. In making the announcement, Jacobs Senior Vice President Buildings and Infrastructure Bob Duff stated, “We’re tremendously proud of our team and its role in creating this unique engineering structure. The expansion showcases Liverpool FC’s commitment to establishing a sustainable sports environment with a strong legacy. We congratulate Liverpool and all parties involved in delivering this remarkable project.” MARKET ING SURVEY The 2016 Marketing

CHRISTINA ZWEIG, from page 3

their time on business development activities and RFP/RFQ submissions. It’s been my experience consulting – especially at smaller, stable firms – that the marketing department spends most of its time on proposal development, with extra time spent on stable, repeating activities such as a newsletter, preparation for an annual event or tradeshow, and occasionally social media. There is no denying the importance of these functions, but even if what you’re doing is working at the moment, change, flexibility, and creativity are going to be necessary if your firm is to thrive in the future. Consider adding these five things to your marketing to- do list every day. “The most common job duties for marketing people include the development of brochures and other collateral, planning social media campaigns, graphic/ web design, public relations, presentation development, and proposal development.” 1)Do something creative. Draw some- thing, write something, create an ad- vertisement, compose a photo, or direct a movie clip. Get out of your comfort zone – creativity begets future creativi- ty, something that is currency in today’s marketing environment. No matter your job role, I promise you’ll need this skill in 2017 and beyond!

Survey of Architecture, Engineering, Planning & Environmental Consulting Firms will help you: ❚ ❚ See which marketing activities can provide the biggest bang for your buck

❚ ❚ Set a realistic budget, including staffing levels, compensation, and investments in marketing systems and infrastructure ❚ ❚ Determine reasonable goals for your own proposal activity, hit rates, and more If your firm isn’t keeping pace with industry standards, you’re risking the future of your business. But how do you know if your firm is over- or underinvesting in marketing compared to your competition? Do you know which marketing strategies lead to success, and which ones you should avoid? Do you know how many marketing staff firms like yours need to get the job done? If you want answers to these questions, you need this survey. It’s the source the most successful A/E firm leaders and marketing staffers have been turning to year after year. The 2016 edition of this report is a must- have resource that will show you all the benchmarks you need to find out just how your firm’s marketing efforts stack up to your peers and your competition. You’ll get all the latest available statistics on all areas of marketing – spending, staff, proposals, strategies, and much more! These survey results will help you see where you stand right now and enable you to start making plans and informed decisions about your marketing strategies for the upcoming year. For more information, visit bit.ly/2iSKZ0y or call 800.466.6275.

THE ZWEIG LETTER February 20, 2017, ISSUE 1188

Made with FlippingBook Annual report