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O P I N I O N
Podcast 101 Branding, education, a low barrier to entry, and the creation of fans are all part of it, so what are you waiting for?
I rejoined Zweig Group more than three years ago after an almost 10-year hiatus. In addition to growing my family from two to five people, a lot of things have changed. LinkedIn is the dominant website for recruitment and business development, and social media, including YouTube, Facebook, and Twitter, are pretty much standard operating procedure for any well-informed marketing department, regardless of industry served.
Randy Wilburn
While out consulting a variety of firms both small and large, I spent several years learning about new media and how to effectively use it to your advantage, both on a personal and professional level. I certainly wouldn’t say that I’ve mastered the medium, but I’ve come to respect its power. With the growth of smartphone technology and a little focus we are in a place where everyone can get started with a podcast and become their own production house.
The big three modes of communication now are blogging, video blogging (or vlogging), and podcasting. Of these three modes of social sharing and communication, podcasting probably resonates most with me. Podcasting is the closest we’ve come to essentially having your own radio station without paying for a broadcast license or the need to have an expensive studio.
See RANDY WILBURN, page 10
THE ZWEIG LETTER December 18, 2017, ISSUE 1228
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