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Keeping up appearances Your firm’s reputation can be made, or broken, on the internet. Maintain a clean online image if you want to attract and keep top talent.
I ’m constantly fielding questions from clients and potential clients about the challenges they face when it comes to protecting their firm’s reputation on the recruitment and retention front. There’s no single answer that addresses everything that you may go through to protect and grow your brand in the minds of your current employees or even future ones. Here are three things you can do to keep your firm looking good on social media and in the eyes of those checking you out online.
Randy Wilburn
someone leaves a bad review, and I say absolutely yes! It’s kind of like owning a restaurant and someone responds negatively on Yelp or some other site about your food. Your lack of a response can be “I’m constantly fielding questions from clients and potential clients about the challenges they face when it comes to protecting their firm’s reputation on the recruitment and retention front.”
First, I would recommend that you take stock of what current employees are saying about your firm. You need to look no further than Glassdoor to figure out how people feel about your organization. Every firm should have a Glassdoor account. If you don’t, please visit the site today and sign up. Once you’ve done this, I would encourage you to have your employees spend time on the site reviewing your firm. You don’t need to coach them up, but you should encourage them to be as transparent and honest as they can be. Don’t worry, if someone leaves a bad review or even mentions things you know to be false, you will have an opportunity to leave a response. I’ve had clients ask me if they should do this when
See RANDY WILBURN, page 4
THE ZWEIG LETTER May 15, 2017, ISSUE 1200
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