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ON THE MOVE FLUOR SELECTS BRUCE STANSKI AS NEW CHIEF FINANCIAL OFFICER Fluor Corporation announced that Bruce Stanski has been appointed as Fluor’s chief financial officer, replacing Biggs Porter, whose retirement was announced in March. Porter will continue to support Fluor as an advisor on NuScale Power as well as in other capacities. Stanski has served as the president of Fluor’s Government Group since March 2009, and under his leadership, has substantially grown Fluor’s business in the sale and delivery of value-added services to government agencies including the United States Departments of Defense, Energy, State, and Homeland Security, and the United Kingdom’s Nuclear Decommissioning Authority. Prior to joining Fluor, he served as CFO at another company in the engineering and construction sector. “Fluor is very pleased to select an executive from within the company the caliber of Bruce Stanski to be our next CFO,” said David Seaton, Fluor’s chairman and CEO. “His appointment to this vital and critical role ensures a seamless transition for Fluor while capitalizing on his clear understanding of Fluor’s strengths and challenges along with his broad and deep industry experience and knowledge.” In his new role, Stanski will lead Fluor’s finance, audit, investor relations, compliance and ethics, and mergers and acquisitions functions. “It is a unique privilege to serve as CFO for Fluor with its unmatched management team and world-class employees,” Stanski said. “I look forward to working with David Seaton and the rest of the team to serve Fluor’s stakeholders as a best-in-class company.”

Thomas D’Agostino will replace Stanski in the role of president for Fluor’s Government Group. Previously, D’Agostino served as the senior vice president of Strategic Planning and Development for Fluor’s Government Group. TRICORBRAUN HIRES NEW INDUSTRIAL DESIGNER TricorBraun Design & Engineering Group announced that Collin Akemann has joined the company as Industrial Designer. He reports to Industrial Design Manager Samantha Juna and is based in Oak Brook, Illinois. In this role, Akemann designs and develops custom rigid packaging solutions for TricorBraun’s consumer packaged goods brand owners located across the globe. With market insights and consumer trends in mind, Akemann works directly with clients to understand their needs and design imaginative concepts specific to required materials and manufacturing processes. “In addition to his strong sense for aesthetics and form development – which is crucial for an industrial designer – Collin brings a tremendous amount of positive energy to the table,” said Juna. “He is passionate about the design process, and that attitude carries over into how he engages with our customers and interacts with our team. I’m excited to see Collin grow into his new role.” With a BFA in industrial design from the University of Illinois, Akemann began his career as a freelance product designer, developing concepts for the retail, hospitality, entertainment, gaming and CPG industries. Before that, he served as a design intern at John Deere and Company, Abbott Nutrition and Labs and Bump Nonprofit Design Studio.

“I’ve always been interested in the arts, and I find this opportunity at TricorBraun to be a fascinating mix of art and engineering,” said Akemann. “I am energized to work with our customers every day to help turn their consumer and product needs into creative packaging designs.” JOHN BALL, PE, JOINS BURNS, ADDS DEPTH TO GROWING SOUTHEAST OPERATION Burns Engineering announced that John Ball, PE, joined the company as senior mechanical engineer in its Orlando, Florida office. Ball adds tremendous technical expertise to our already strong team, and allows us to continue providing solutions to help our clients meet their project goals. Ball has more than 20 years of experience providing exceptional service to his clients. His experience with the Greater Orlando and Hillsborough County Aviation Authorities, as well as numerous other municipal, educational, federal and commercial clients, helps strengthen Burns’ already solid presence in Central Florida. Most recently, John worked on the $2.2 billion South Terminal Complex project at Orlando International Airport, and was involved in the Automated People Mover projects at both Orlando and Tampa International Airports. “John’s experience in mechanical design, combined with his leadership and customer service-focused attitude, fit right into Burns’ mission to provide differentiated engineering solutions,” said Bryan Mehaffey, director of operations – Southeast Region, “we are grateful to have someone of John’s caliber on the team!”

SANJAY JENKINS, from page 5

receive that gratification. Little marketing efforts add up over time and can be the difference between being a really good firm and being an empire. “Marketing is an exercise in delayed gratification. However, you have to keep at it – and hang in there long enough – to receive that gratification. Little marketing efforts add up over time and can be the difference between being a really good firm and being an empire.” There are a variety of tools and best practices that we at Zweig Group recommend for our clients. In this three-part series, I will provide the specifics you need to effectively market your A/E firm. SANJAY JENKINS is the marketing and e-commerce specialist at Zweig Group. Contact him at sjenkins@zweiggroup.com.

the volume of work gets dramatically cut, and everyone sits around wondering what to do. So how does your firm survive a crash? By building brand equity through marketing. If you spend significant resources to establish your presence in the marketplace while you enjoy good market conditions and growth, your firm will be well known by the time market conditions turn sour. Rather than coming up to a recession being unknown or under-appreciated and having to cut prices to compete for work, you could be the first choice for a client who needs your expertise. Even if conditions stay healthy, early and consistent marketing will help you build a reputation as an industry expert. Experts, as we all know, get paid a lot more than non- experts. Once the initial momentum is built, maintaining it becomes a lot easier. The early marketing efforts that did not scale stop working, creating room for marketing efforts that do scale. Marketing is an exercise in delayed gratification. However, you have to keep at it – and hang in there long enough – to

THE ZWEIG LETTER August 28, 2017, ISSUE 1214

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