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O P I N I O N
A company has a brand, and so do you. It’s called your personal brand. Everything you do and say affects it, both internally and externally. And as you climb the corporate ladder, the “optics” of your personal brand become more and more important in the eyes of your peers and subordinates. The optics How you dress and how you work send a powerful statement to everyone around you – just make sure it’s the right one.
Chad Clinehens BRAND BUILDING
in average-performing firms is $194,000. Average compensation for principals in high-performing firms ranges from $290,000 to $420,000. Considering the strong correlation between a firm’s work habits and overall firm and personal performance, I want to specifically address some issues below: “A company has a brand, and so do you. It’s called your personal brand. Everything you do and say affects it, both internally and externally.”
Scrutiny of your appearance and actions increases as you move up the org chart and up in paygrade, making optics more important. If you do not desire to make more money or if you do not value job security, you can stop reading now. If you have any level of ambition, keep reading and take note of these important rules and statistics. Currently, the average-performing firm in the AEC industry has an average 50-hour work week. AEC firms overall are very busy. High- performing firms have an average 55-hour work week. High-performing firms and those who work for them make more money, significantly more. Total annual compensation for principals
See CHAD CLINEHENS, page 4
THE ZWEIG LETTER July 17, 2017, ISSUE 1208
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