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ON THE MOVE BRANDI BUSH, PE JOINS LJA AS PROJECT MANAGER IN DALLAS TRANSPORTATION DIVISION In her new role, Brandi Bush will manage roadway and related design for schematic and PS&E transportation projects, providing excellent client service ranging from small local roadways to complex urban freeways. Bush will also mentor junior staff and assist in the business development and financial success of the division. Bush joins LJA as a former TxDOT employee from the Dallas District Traffic Operations division with prior consultant experience in the Midwest. She brings extensive knowledge and expertise in roadway, bridge, and drainage design, as well as traffic signal design, ITS, and pavement marking design. She has already hit the ground running, managing the PS&E for a project providing continuous frontage roads along US 69 over Pine Island Bayou incorporating two new bridges for the

TxDOT Beaumont District. “Brandi is a tremendous addition to the group, and we are fortunate to have such a positive and experienced professional enhancing the team. Her varied background spanning roadway, drainage, structural, and traffic operations design combined with her constructive solution-driven attitude has made her an immediate asset to the LJA Dallas office and our clients,” said Michael Coyle, PE, senior project manager. Bush is a licensed PE in the state of Texas with a bachelor of science degree in civil engineering from Southern Illinois University at Carbondale. She also has advanced knowledge of MicroStation and GEOPAK software. EMPLOYEE-OWNERS ELECT NEW MEMBERS TO SEH BOARD OF DIRECTORS Short Elliott Hendrickson Inc. – an 800-person engineering

and architecture firm headquartered in St. Paul, Minnesota – named two new board members at their 2016 Annual Meeting. The SEH shareholders and ESOP members elected internal candidates Scott Lange and Dave Simons to serve on the SEH board of directors. Scott Lange, PE, is a principal, client service manager, and project manager for private industrial clients and projects. He joined SEH in 1998, and most recently served three years on the SEH board of directors. Lange was re- elected to serve for another three years. Dave Simons, PE, is a principal, client service manager, and project manager. He joined SEH in 1989, and currently serves as the office manager at the New Richmond office. The SEH board of directors provides policy and general business practice guidelines to the corporation and its officers.

concise; end-users want to get on, find basic information, and then contact us to learn more. The new site was designed with all audiences in mind: clients, teaming partners, competitors, and existing and potential staff. The redesigned site is in line with our company-wide refresh, lending itself to provide our professional qualifications and experience in a simple, clear, and understated way. The improved accessibility and navigability allows site visitors to readily locate the information they seek. Because Pennoni is about people, we’ve designed the site into three primary domains: ❚ ❚ Who We Are, which highlights our tremendous leadership team, provides the firm’s latest announcements, and details our prestigious Ellipse Award. ❚ ❚ What We Do, which breaks down our Service and Market capabilities, and provides links through project Profiles to best demonstrate our multidisciplinary offerings. ❚ ❚ Work Here, which provides instant access to our job postings and gives details regarding the employment benefits that Pennoni offers. In addition to these three areas, social media buttons make the site easily shared with colleagues, clients, family, and friends. Our brand refresh truly represents Pennoni, as an ever- changing firm open to opportunities to innovate and make a difference. JOSEPH VISCUSO is Pennoni’s senior vice president and director of strategic growth. He can be reached at jviscuso@pennoni.com. “Our brand refresh truly represents Pennoni, as an ever-changing firm open to opportunities to innovate and make a difference.”

JOSEPH VISCUSO, from page 11

qualifications and experience. This demonstration is deeper than the staff proposed and clients listed. Proposals are a platform to demonstrate creativity, innovation, and a commitment to an ever-evolving industry. This past year, Pennoni underwent a companywide brand re-fresh, which included a new company logo, color palette, font type kit, and layout for all proposal material. In addition, a new and improved CRM system was adopted, which is used to track the proposal process, from lead identification, through shortlist, and award. Pennoni’s proposal process and documents represent a new streamlined process and a commitment to evolution. PROMOTIONAL ACTIVITY. As a result of Pennoni’s brand refresh, which began its rollout in 2015, the firm has launched a new and improved website, redesigned its quarterly newsletter, restructured its company intranet, and has increased its presence on social media. Pennoni’s Marketing group reevaluated its marketing efforts, with the understanding that our audience spans potential clients, teaming partners, and possible staff. “For Pennoni marketing ‘success’ can be viewed in a variety of ways – the quantity and monetary value of proposals won, the number of client meetings scheduled, the frequency of our Facebook page likes, our press release hit rate, or the amount of business cards collected at a conference or tradeshow.” For example, our old website had more than 500 pages, which is entirely too many for any one person to navigate. The trend today is to have a website that is clean and

THE ZWEIG LETTER January 9, 2017, ISSUE 1182

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