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Bran
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Foresite Group recently completed a practice field complex for the athletic department for the University of Georgia Bulldogs’ football program. / Foresite Group
Give a minute, don’t ask for one Georgia firm grew by nearly 38 percent last year and is poised to start working nationally, and even internationally.
By LIISA ANDREASSEN Correspondent
Today, he has two talented partners. They all worked together prior to founding Foresite Group. “The three of us are wired differently which, I believe, allows us to debate and arrive at great decisions,” he says. A CONVERSATION WITH ADEN. The Zweig Letter: What was the inspiration for the firm’s name? Brant Aden: The name Foresite Group is more a vision and philosophy. There are too many consulting firms with people’s names in them. It didn’t fit who we wanted to be. A name like Foresite Group is all-inclusive to more people and services. TZL: What are some of the most significant changes you have seen since its founding? BA: In 2003, we were founded in north Atlanta with three people (including myself). Since then, we have evolved into a 120-person multidisciplinary firm with an array of new people and skillsets. We have also branched out into Florida, Alabama,
B efore founding the Foresite Group (Best Firm #18 Multidiscipline for 2016) in 2003, Brant Aden, CEOof the 120-person firmheadquartered in Norcross, Georgia, spent nearly five years working for a large engineering firm where he did a little of everything. He spent a lot of time working on large commercial developments focusing on storm water management, but also dabbled in water and wastewater, residential design, airport design, and parks and recreation. “Rally your team around a vision. Whether things are going well or not, help your team know what they are striving towards.” “My design team was very busy, but amid the workload I started my MBA coursework and took away so many professional advancements from this large company,” Aden says. “I am very thankful.”
Brant Aden, CEO, Foresite Group
THE ZWEIG LETTER Jan
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