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P R O F I L E
Know your market New Jersey firm has a nice book of business thanks to a willingness to both study and influence the industry it serves.
By RICHARD MASSEY Managing Editor D MR Architects of New Jersey has been re- tained by six law firms in New Jersey and one in California for projects that encompass reloca- tion assistance and retrofit, o ffi ce expansion, in- terior renovations, and interior design. How was DMR able to win so much niche work? Th e firm knows the market. “Law o ffi ce redesigns and build-outs are a particu- larly robust category for architects as firms merge and respond to technology’s influence on their physical locations,” says Lloyd Rosenberg, found- er and president of DMR Architects. “Lawyers need less space and less support sta ff and community uses such as law libraries are being downsized or eliminated. While a large conference room remains an integral asset in most large firms, there also is a need for a cluster of smaller o ffi ces so the various sides of contentious or confidential work can be ef- ficiently performed.” ROSENBERG TOOK THE TIME TO ANSWER A FEW QUESTIONS FROM THE ZWEIG LETTER. Th e Zweig Letter: What kind of team do you as- semble to win so much of this kind of work? LR: DMR has built a diverse sta ff over its 25-year
history in response to market needs resulting in our being able to provide professional and urban planning including site analysis, sustainable ser- vices, facilitating public-private partnerships, engi- neering services, interior design, and project man- agement. Our clients appreciate that we can pro- vide so many services seamlessly under one roof as well as the network of colleagues that we can intro- duce them to in related fields. “We’ve worked with a lot of law firms, but we’ve also worked with clients in other industries that have similar issues – downsizing and repurposing space, for example – that we’ve been able to convert into relevant solutions for our legal clients.” TZL: You show a great deal of knowledge about what modern law o ffi ces have to have to serve the client. How did you obtain that knowledge? LR: When we come into a law firm, they are asking See Q&A, page 4
Lloyd Rosenberg, Founder and President, DMR Architects
THE ZWEIG LETTER January 9, 2017, ISSUE 1182 30, 2017, I SUE 185
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