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I n media, the only constant is change, and here’s what we’ve got our eyes on for the coming year at Zweig Group and across the AEC industry. A mind for media The landscape keeps changing, but accept it and roll with the punches. The payoff could be big for your firm.
the reach of your e-commerce campaign. Zweig Group is currently testing this on Facebook with a few of our AEC industry books and guides. While I’d like to make the store more prevalent on the page, this entry into social commerce is nice. You can even set up your store within Facebook if you don’t have a provider. “Our own Mark Zweig has been known to make an appearance on the Zweig Group Facebook Livecam ... The greatest thing about Facebook Live is that once completed, the video can be made available on your page indefinitely.”
Live video: ❚ ❚ What started out as a handful of piggybacked apps (Meerkat, Periscope, etc.), tied to various other sys- tems has become a native functionality on almost all major platforms. Facebook, Twitter, and Instagram all carry this feature and it’s gaining the attention of marketers, subject matter experts, and an ever- broadening viewership. ❚ ❚ Our own Mark Zweig has been known to make an appearance on the Zweig Group Facebook Livecam, talking about everything from A/E industry news to inspirational ideas. The greatest thing about Face- book Live is that once completed, the video can be made available on your page indefinitely. Social commerce: ❚ ❚ Your customers are already there. Why make them leave their favorite platform to buy your product? An increasing number of services are becoming available across many of the major apps to expand
Jay Thornton BRAND BUILDING
See JAY THORNTON, page 4
THE ZWEIG LETTER April 24, 2017, ISSUE 1197
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