Harshal Choudhary linkedin.com/in/harshalchoudhary ■ Career history: Senior Associate, Mantrana Strategies, India Associate, Mantrana Strategies, India Assistant Manager, Mahindra & Mahindra Ltd, India Design Engineer, Mahindra & Mahindra Ltd, India ■ Education highlights: MBA, Warwick Business School, UK BE, Mechanical Engineering, Thapar University, India ■ Nationality: Indian ■ Languages:
Hindi (native) English (fluent) ■ Career achievements:
Led an 11-member team to conduct extensive, evidence-backed research on development priorities in Uttar Pradesh. Proposed budget recommendations exceeding 1.2 trillion Indian Rupees, leading to the adoption of key initiatives including the Lucknow Rapid Rail and a higher education scheme benefiting 3.3 million female students. Liaised with a panel of more than 15 clients to recommend a campaign strategy, targeting more than 160 million voters during the 2024 Indian Parliamentary elections. Managed a team to monitor outreach initiatives executed via more than 50 vendors and 200,000 volunteers. Devised a framework to evaluate the effectiveness of advertisements across key voter cohorts. Directed a 55-member team to conduct research across more than 125 constituencies, delivering electoral forecasts with 95% accuracy. Devised a data-driven strategy targeting 52 million voters. Streamlined workflows to reduce reporting time by 40% and advised a client panel on more than 1,000 micro- interventions, contributing to a net gain of 1.2 million votes.
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