He (Fred) Huai linkedin.com/in/fred-huai
■ Career history: Senior Marketing Manager, TCL Japan, Japan Digital Marketing Manager, TCL, China Senior Digital Marketing Supervisor, ECOVACS, China ■ Education highlights: MBA, Warwick Business School, UK MSc, Human Geography, Anhui Normal University, China BA, English, Jilin International Studies University, China ■ Nationality: Chinese ■ Languages: Mandarin Chinese (native) English (fluent) Japanese (intermediate) ■ Career achievements: Hosted top-tier Japanese media in Beijing for TCL’s Olympics partnership event and led the digital campaign in 2025. Secured eight earned media articles and 116 PR coverages. Generated 34 million media impressions and 790,000 social media impressions. This strengthened core media relations ahead of product launch and Olympic activations. Orchestrated TCL’s sponsorship of the FIBA Basketball World Cup 2023 in Okinawa, Japan. Coordinated the local team, HQ, FIBA, and venue partners. Led on-site sponsor activities, supported by integrated marketing (PR, media buy, influencers). Drove a 10% brand awareness increase, making TCL the number one TV brand in awareness growth in Japan in 2023. Led a cross-branding campaign with the hit game Call of Duty, integrating social media, influencer marketing, online advertising, press releases, and offline activations. The campaign delivered 43.7 million exposures, successfully positioning TCL Gaming TV as a strong contender in Japan’s gaming display market in 2023.
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