Garima Kapoor linkedin.com/in/garimakapoor5
■ Career history: Associate Marketing Project Manager, ZS, India Account Manager – Marcom, Toaster, India Account Executive – Marcom, Cheil – Samsung, India ■ Education highlights: MBA, Warwick Business School, UK Bachelor’s Degree, Management Studies, Shiv Nadar University, India ■ Nationality: Indian ■ Languages: English (native) Hindi (native) ■ Career achievements: Led cross-functional teams to plan and execute an integrated marketing strategy tailored to Gen-Z insights for the India launch of Samsung’s flagship smartphone. Awarded the ‘Best Gen-Z Marketing Campaign of the Year’ by Times of India. The campaign achieved record pre-orders and surpassed benchmarks by 40% in engagement and 25% in three-month sales. Drove a digital campaign for Google’s Play Points, which was awarded a Cannes Lions 2023 (Gaming category) for standout insight and execution. Tapping into the rising influence of Indie rap in Indian gamers, an anthem was co-created with top gamers and rappers. The campaign delivered a 90% surge in enrolments and a 60% increase in in-app purchases. Undertook a 360-degree transformation for ZS’s in-house marketing team by integrating AI tools, agile processes and streamlining workflows to enhance cross-functional collaboration and resource utilisation. Achieved 30% faster campaign turnaround and 25% higher engagement, directly supporting the firm’s double-digit growth objectives.
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