Aakash Mathur linkedin.com/in/aakashmathur283
■ Career history: Senior Manager Integrated Insights, Novartis India, India Decision Analytics Consultant, ZS Associates India, India Solutions Project Lead, ZS Associates UK, UK Decision Analytics Associate Consultant, ZS Associates India, India ■ Education highlights: MBA, Warwick Business School, UK BTech, Electrical Engineering, Malaviya National Institute of Technology (MNIT) Jaipur, India ■ Nationality: Indian ■ Languages: Hindi (native) English (fluent) ■ Career achievements: Led the integration of GenAI tools like Copilot and OpenAI into analytical workflows, automating data cleaning, report generation, and insight drafting. Developed tailored use cases, demonstrating simplified processes and enhanced decision- making through GenAI. This fostered a culture of experimentation and positioned the team as early adopters of next-gen analytics. Conceptualised and led an innovative campaign tracking framework for a major US pharma client that enabled real-time feedback to sales teams and facilitated agile mid-campaign adjustments. The initiative supported a successful campaign that drove a 2% market share gain in a competitive and saturated therapeutic area and was later adopted as a model for future campaigns. Partnered with client leadership as their onsite analytics and forecasting lead for a US$12 billion ex-US product portfolio. Spearheaded cross-country initiatives – marketing mix modelling, resource allocation, segmentation, and launch strategy – to inform go-to-market planning. Streamlined reporting, saving circa 1,000 hours annually and improving operational efficiency by 5%.
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