Ami Sata linkedin.com/in/amisata
■ Career history: Founder, Amouve, India and USA Senior Manager – Product Planning, Merchandising and Growth, Welspun Retail, India Marketing and Strategy Manager, Flo Mattresses, India Copywriter, Ogilvy, India ■ Education highlights: MBA, Warwick Business School, UK Executive Master’s Degree, Marketing, Indian Institute of Management – Kozhikode, India Bachelor’s Degree, Media with Specialisation in Advertising, University of Mumbai, India ■ Nationality: Indian ■ Languages: English (native) Hindi (native) Gujurati (native) ■ Career achievements: Built Amouve, India’s first premium, organic bed, bath and lifestyle home brand, with £5,000 capital bootstrap. Scaled to six-figure revenue and a global footprint via more than 50 Stock Keeping Units (SKUs) supplying Walmart, Etsy, Amazon, Taj Hotels, and Danube Home, including a one-of-a-kind foam-free and coil-free natural Kapok mattress, reaching more than 5,000 homes. Steered category growth for a US$2 billion global home conglomerate across India and the US, delivering 35% revenue growth and 22% higher sell-through across more than 100 stores. Expanded presence with Target and Walmart through market mapping, pricing, and product strategy. Shaped brand narratives and created award-winning campaigns for legacy brands like Fevicol and Asian Paints across more than 100 cities, reaching 35 million consumers. Handled above-the- line and digital copy, aligning messaging with evolving consumer narratives and brand tonality, boosting revenue by 112%.
Made with FlippingBook Learn more on our blog