Malvika Sekhar linkedin.com/in/malvika-sekhar
■ Career history: Senior Manager – Brand Marketing, redBus India Pvt Ltd, India Marketing Manager, redBus India Pvt Ltd, India Consultant, Infosys, India Group Account Manager, Madras Global, India ■ Education highlights: MBA, Warwick Business School, UK Bachelor’s Degree, Visual Arts, Stella Maris College, India ■ Nationality: Indian ■ Languages:
Tamil (native) English (fluent) Hindi (intermediate) French (basic) ■ Career achievements:
Led the creation of redRail’s first brand film ‘Dil ki Patri’ at redBus to increase brand awareness. Drove 30% growth in Play Store brand searches, 15% lift in shopper baseline, 30x higher video engagement and earned organic PR worth circa US$ 62,000. Awarded Bronze at the ABBY Awards (known as Oscars of Indian advertising) and Gold at the e4m IMA South Indian Marketing Awards. Revamped redRail’s Cart Abandonment Push Notification campaign with a personalised and data-driven marketing approach by leveraging real-time booking data, behavioural insights, and tailored product benefits. Drove collaboration across MarTech, Creative, Product, and Business functions. Delivered a 127% increase in click-through rates and 204% surge in transactions. Led the Digital Merchandising Centre of Excellence Operations for Foot Locker Europe’s apps and websites at Madras Global and Infosys, expanding to 18 EU markets. Drove the critical migration of Europe and US portfolios, stabilising a team of more than 35 by steering Service Level Agreement compliance and resource planning, thus maintaining a customer satisfaction score of 9/10.
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