Huifang (Serena) She linkedin.com/in/serena-she ■ Career history: Finance Business Partner, Ant Group, China Financial Accountant, eSign, China Cash Management, Kary Holding, China ■ Education highlights: MBA, Warwick Business School, UK BSc, Biological Science, Fujian Agriculture and Forestry University, China ■ Nationality: Chinese ■ Languages: Mandarin Chinese (native) English (fluent) ■ Career achievements: Identified inefficient marketing investments through data-driven analysis models, collaborating with business teams to reallocate budgets toward high-impact channels. Reduced unnecessary expenses by 50%, improving cost control while increasing ROI. Improved market share and brand awareness through targeted campaigns, strengthening customer engagement. Led the successful implementation of an online expense control system, streamlining employee reimbursement processes and reducing travel claim cycle time by 60% (from more than one week to within three days). Developed automated approval workflows, freeing up 1 FTE (full-time equivalent) in financial auditing. Upgraded the finance-business platform through three iterations, focusing on structured deal recording and automated accounting mapping. Drove the platform adoption rate from 30% to 100%, increasing accounting automation to 90%. Detected and corrected accounting automation errors during month-end closing, preventing 50 million Chinese Yuan misstatements.
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