Twisha Talukdar linkedin.com/in/twisha-talukdar
■ Career history: Assistant Vice President – Data & Analytics, HSBC, India Manager – Data & Analytics, HSBC, India Business Intelligence Engineer, Amazon, India Decision Scientist, Mu Sigma Business Solutions, India ■ Education highlights: MBA, Warwick Business School, UK BE, Civil Engineering, Indian Institute of Engineering Science and Technology Shibpur, India Certification, Professional Machine Learning Engineer, Google, USA Advanced Certification, Artificial Intelligence (AI), HSBC, UK ■ Nationality: Indian ■ Languages: Bengali (native) English (fluent) Hindi (fluent) ■ Career achievements: Led the development of a multi-label Customer Outcome Recommendation Engine to deliver personalised propensity scores and Next-Best-Action recommendations. Designed and deployed the model for the HSBC UK retail market. The solution drove a 40% increase in customer engagement and a 15% uplift in product take-up within three months of pilot. Led the creation of a dynamic Financial Health Scoring rubric using Bayesian Gaussian Mixture Models to segment HSBC UK retail customers by financial behaviours. Enabled early identification of financially vulnerable and resilient customers. Supported timely interventions and increased cross-sell and upsell effectiveness. Led the automation of HSBC UK call quality and branch audits using computer vision, speech-to-text, and natural language processing. Replaced manual processes that covered only 10% of cases. Achieved 100% audit coverage, reduced errors, and delivered annual savings of approximately US$1.5 million.
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