1198

BUSINESS NEWS JACOBS WINS LOGISTICS SERVICES CONTRACT FOR MARINE CORPS SPECIAL OPERATIONS COMMAND Jacobs Engineering Group Inc. was awarded a task order by theGeneral ServicesAdministration to provide the U.S. Marine Corps Special Operations Command Raiders with logistics services for its facilities located at Camp Lejeune and Camp Pendleton. The Marine Raider Regiment provides tailored military combat-skills training and advisor support for identified foreign forces in order to enhance their tactical capabilities. The contract has a potential value in excess of $39 million if all options are exercised. Under the terms of the contract Jacobs is expected to provide a range of services related to weapons system sustainment, including logistics services in operations, material management, supply administration, warehouse operations and transportation support to include both embarkation and motor transport operations. The contract also includes maintenance support and management of communications-electronics, motor transport, engineering ordnance, deployable assets, and facilities management. “Jacobs has a long history of providing support for the MARSOC Raiders and this new opportunity is a testament to the hard work and dedication of our people,” said Jacobs Senior Vice President Darren Kraabel. “This award represents an important milestone in our growth strategy to bring new solutions to the weapons system sustainment market.”

PREORDER

While this can be hard to measure, do your best, then spend money on the things that are bringing in the most money. “Set goals to keep repeat clients as well as develop new business. For the average firm in this industry about one-quarter of all work comes from new clients and the rest from repeat clients.” “Fluor has been working with Yara since 2012 and we are delighted that our relationship has been extended and expanded to support Yara’s activities around the globe,” said Al Collins, president of Fluor’s energy and chemicals business in Europe, Africa, and the Middle East. “Fluor’s integrated team will leverage our extensive industry knowledge, utilizing the latest techniques and technologies, to reduce costs and allow for the safe and efficient operation of Yara’s plants.” Yara delivers responsible solutions for sustainable agriculture to 20 million farmers worldwide while protecting the environment. In 2015, Yara helped its customers reduce 1.4 million tons of nitrogen oxide emissions. Established in Oslo, Norway in 1905, the company has a worldwide presence including operations and offices in more than 50 countries. 7)Social media statistics. You know, fol- lowers, engagement, and overall impres- sions. This is one area where constant growth is possible. Set goals and achieve them! If you aren’t measuring these things, it’s not too late. Start now and see how much more effective your marketing becomes. CHRISTINA ZWEIG NIEHUES is Zweig Group’s director of marketing. Contact her at christinaz@ zweiggroup.com. FLUOR SELECTED BY YARA FOR GLOBAL ALLIANCE FRAMEWORK AGREEMENT Fluor Corporation announced that its global alliance framework agreement with Yara Belgium SA, Europe’s largest producer of ammonia and nitrate fertilizer, has been extended by three years and expanded to provide engineering, procurement, and construction management services to support Yara’s global operations. The agreement covers a diverse range of projects as part of a program management scope and will be managed through Fluor’s Bergen Op Zoom office in the Netherlands and Yara’s project office in Brussels, Belgium.

2017 MARKETING SURVEY Zweig Group’s 2017 Marketing Survey of Architecture, Engineering, Planning & Environmental Consulting Firms is a benchmarking and advisory guide to industry firm marketing activities, budgets, marketing department organization, staffing levels, compensation, and investments in marketing systems and infrastructure. This report also has statistics on proposal activity, hit rates, and other useful analytics. The topics covered in this report are: ❚ ❚ Marketing staff. This section presents data on marketing departments at firms of different sizes/types, along with experience, education, compensation, and expectations and sales goals for various marketing related job roles. ❚ ❚ Proposals and sales. A full breakdown of proposal actives and hit rates by firm type, size, location, and other factors. ❚ ❚ Marketing systems. This section has data on the prevalence of various marketing systems and data relating to their use. ❚ ❚ Promotion. See what most firms in the industry are doing to promote themselves, along with a full report on statistics of what is working and what is not working. ❚ ❚ Marketing expenditures. Data on marketing related expenses including actual figures from the previous year and budgeting for the future. ❚ ❚ Strategies. See data on the use and effectiveness of a variety of marketing approaches. ❚ ❚ Challenges. Data on what respondents feel have been marketing challenges and victories for their firms over the past year. To learn more or to preorder this survey, visit bit.ly/2nFv0WG or call 800.466.6275.

CHRISTINA ZWEIG NIEHUES, from page 3

and actual number, as well as your average win rate. According to the 2016 Marketing Survey , the average A/E firm submitted 332 proposals in 2015 for a total dollar value of $69.4 million. These firms were shortlisted for 22 percent of proposals submitted and ultimately won 41 percent of those they were shortlisted for. Fast- growth firms submitted 53 percent more proposals than the average firm! If your win rate is far less than this, you may need to take a look at what you’re doing. Think about how much more revenue you could earn by winning just 4 percent more proposals. 4)Total number of contacts in the CRM database or contact mailing list. Do you know either of these numbers? If not, you should. 5)All the statistics relating to your web- site. According to the marketing survey, the average number of unique visits per week in this industry is only around 750. You also need to know your website bounce rate and average length of visit. 6)Qualified leads via each marketing channel and leads that result in jobs.

THE ZWEIG LETTER May 1, 2017, ISSUE 1198

Made with FlippingBook Annual report